Sixty-five grand doesn’t fetch you what it used to, it seems.
Yes, sure, prices inflate over time, we all know that. But even accounting for that fact, and even accounting for the fact that electric vehicles are commanding premium prices and likely will for the foreseeable future, I was nevertheless disappointed with the experience of being loaned a 2022 Audi 50 e-tron quattro* for a week.
Audi has confirmed its design team has finished applying the finishing touches on the company’s first-ever Q4. Its job will be to tackle the increasingly popular subcompact luxury crossover segment populated by the likes of the Range Rover Evoque and Mercedes-Benz GLA. As such, the German brand will provide its customers with a vehicle that’ll assuredly be marketed as an adventure-ready SUV while still being a luxury-focused tech buffet that handles like a sports car and looks phenomenal.
It’s an interesting situation. Despite the industry’s fierce determination to make premium sedans and SUVs ever more “coupe-like,” nobody seems to be selling legitimate coupes anymore. You don’t see that much with other products. Sporks exist because companies didn’t want to pay to stock twice as many eating utensils, not because people were clamoring for a fork-like spoon.
That might not be a fair comparison, though. While everyone hates the spork, only a small subset of jaded automotive journalists and driving purists feel like crossover vehicles are an unfair compromise. The rest of the population seems to adore them, at least according to the sales statistics, and Audi is trying to tap into everything that’s hot right now with the Q4.
Audi issued a press release today to remind the world that it’s going to be Germany’s preeminent source for sport utility vehicles. While every major automaker is making a push into the segment, Volkswagen Group has assigned Audi with one of the largest.
Today, the company outlined its production strategy for the forthcoming Q4 and Q8 models, reaffirming its claim that crossovers could account for half of its global sales in the very near future. By 2019, Audi will have expanded its SUV lineup to include seven individual models and increased its overall production volume to meet the growing demand.
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- Dusterdude When there is a strike the union leadership talk about “brothers and sisters “ . They should give up that charade . Bottom line is they are trying to wring out every last penny they can and could care less ( putting it politely) about the future of the industry 5 - 10 years+ down the road
- Ronin They all will back off, because the consumer demand is not there. Even now the market is being artificially propped up by gov subsidies.
- Keith Some of us appreciate sharing these finds. Thank you. I always have liked these. It would a fun work car or just to bomb around in. Easy to keep running. Just get an ignition kill switch and you would have no worries leaving it somewhere. Those OEM size wheels and tires are comical. A Juke has bigger wheels!
- Ollicat I have a Spyder. The belt will last for many years or 60,000-80,000 miles. Not really a worry.
- Redapple2 Cadillac and racing. Boy those 2 go together dont they? What a joke. Up there with opening a coffee shop in NYC. EvilGM be clowning. Again.