#AudiE-TronVisionGranTurismo

Gran Turismo is arguably the first video game franchise to appeal to car enthusiasts en masse. While Sega’s Out Run had us sitting behind the wheel of a Ferrari Testarossa as early as 1987 and Road & Track Presents: The Need for Speed let us abuse a handful of exotics by 1994, Polyphony Digital hit us with 140 licensed reproductions of real-world automobiles in 1997. Two years later, Gran Turismo 2 upped the ante with 650 new and used cars, even more tracks, and extensive modifications. This kicked off a bizarre symbiotic relationship between game developers and automakers.

Advancements in technology allowed burgeoning car fans to virtually experience their favorite rides, as well as new models they’d never even heard of. Developers took notice of the GT success story, as did manufacturers, which recognized the usefulness of these games as an incredibly potent marketing tool. Aston Martin, Audi, BMW, and Mercedes-Benz have all developed concept vehicles that debuted inside a video game, Ford briefed Turn 10 Studios so it could nail the GT’s specs in Forza 6 before the car even finished development, Toyota offered a free demo disc of Gran Turismo 4 as part of its 2004 model brochure, and Porsche unveiled the GT2 RS during the Forza Motorsport 7 press announcement at last year’s E3 conference.

While corporate partnerships between automakers and game developers are nothing new, it’s exceedingly rare to see a vehicle intended exclusively for the digital realm drive off the screen and onto the racetrack. But that’s exactly what Audi has done with the E-Tron Vision Gran Turismo.