#AstonMartinRapideE
A Green Shoot Emerges From the Aston Martin Rapide's Grave
Aston Martin’s Rapide, a super-sedan created by stretching the DB9, is essentially dead, with the last remaining examples of the limited-run Rapide AMR finding deep-pocketed buyers. And yet, like Frankenstein’s monster, the Rapide lives on, having had its V12 heart replaced by something altogether new.
Aston Martin has a “new” electric car to show off at Auto Shanghai 2019. It’s a discontinued Rapide converted to electric power and saddled with the Rapide E name, and it can be yours for a considerable sum of money. It’s anything but a green car for the masses.
Marketing… or Messaging? Tabloid Says Bond's Going Green in Next Film
British tabloid The Sun reported this week that the next James Bond movie will feature an all-electric Aston Martin Rapide E as 007’s featured ride in an effort to give the government-sanctioned killer a greener persona. While Bond films have featured countless vehicles, Astons are typically reserved for series’ titular hero — though he has driven a weird amount of Fords throughout the years.
Developed with loads of help from Williams Advanced Engineering, the Rapide E will be James’ first electric vehicle (watercraft and moon buggy excluded) and was an intentional decision on the part of the film’s director, Cary Joji Fukunaga, to update the character. “The decision was spearheaded by the film’s new director, who’s a total tree-hugger,” claimed The Sun’s unnamed source. “He is working directly with Aston Martin to get one of their electric cars ready for its big close-up.”
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