Abandoned History: General Motors' Passport and Asna, Total Brand Confusion (Part II)

We started our coverage of GM’s Eighties and Nineties branding adventures last week, with the short-lived experiment that was Passport. The dealership network was an amalgamation of GM-owned or influenced brands from Japan, Sweden, and in the case of the Passport Optima, South Korea. Passport lasted from 1987 through 1991 before GM changed directions. In addition to axing an unsuccessful sales channel, Geo and Saturn cars had arrived during Passport’s tenure and made things more complicated. Let’s learn some more about GM’s Canadian dealership networks.

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Abandoned History: General Motors' Passport and Asna, Total Brand Confusion (Part I)

In the Eighties and Nineties, General Motors of Canada decided to try new distribution strategies for its imported cars. Like in the recent Dodge Colt series, General Motors had its own captive import cars and trucks that were manufactured by other brands. But because of dealership arrangements in Canada, GM took things a step further than Chrysler and established a separate distribution network for its imported wares. The efforts lead to the thrilling Passport and Asüna brands for the Canadian market. First up, Passport.

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  • Sobhuza Trooper Drop a good, high-strung German engine in this and you'd have American flair with German repair costs!
  • Kwik_Shift I'll just drive my Frontier into the ground as planned. Possibly find an older "fun" car to collect.
  • Lorenzo The solution is so simple: if the driver shifts into neutral without applying the parking brake, the horn sounds and lights flash until the parking brake is applied. After the third time, the driver should be insulted by a voice saying, "Shouldn't your wife be driving?", or "Where did you get your license - Dollar Store?"
  • Akear About 7 years ago crazy Mary said there is no future for Hybrids and GM would concentrate on EVs. Barra has an amazing ability to make the wrong decisions on just about every issue. I used to think Rick Wagoneer and Roger smith were the biggest GM idiots. I am not so sure now.
  • GBJT I’ll keep my 2021 Tundra and wouldn’t buy a 2022 Tundra due to the twin turbo V6 and transmission.