So I figured that while journalists, academics, and others can make their opinion known on Twitter, I’d ask y’all what you think.
As you know by now, Volkswagen pulled the wool over the eyes of the automotive media, the business media, and the general public in a terribly executed April Fool’s Day prank over the past few days.
The company may have done more than anger a few people — it may have run afoul of regulators.
Late yesterday, news dropped that Volkswagen planned to change its name to Voltswagen. A lot of automotive journalists noted the date and called out the announcement as a premature April’s Fool prank, but further reporting seemed to confirm that the name change was indeed real.
Turns out that it really is an April Fool’s prank gone awry.
April Fools’ Day is a great holiday when you’re 12 years old but, as an adult, there are only so many people you can trick into drinking spoiled milk outside of your own family without getting into trouble. The world just doesn’t have the same level of patience for a matured prankster. Corporate foolery is even less palatable, usually because it’s far too tame to be genuinely entertaining, or results in some social blunder highlighting a genuine problem.
The automotive industry frequently engages in April Fools’ pranks, but this year was rather dull. Porsche’s phony Mission E tractor was cute but felt a little lazy and Honda UK’s chop-topped CR-V resulted in some members of the press requesting Honda actually built it — something none of us agree with, as that monstrosity would be a pillar of bad taste. The best of the bunch was probably McLaren’s weird take on promoting efficiency, in which the supercar maker hinted everyone will become a soulless robot. It wasn’t the best we’ve seen; still, the staff clearly enjoyed taking a playful shot at its more uptight rivals.
Then there was Tesla’s joke, which saw CEO Elon Musk issue a series of tweets about the company’s pretend bankruptcy. The timing on this was admittedly not great. Tesla had a really bad month involving a stock price attempting to bore its way to the center of the earth, the biggest recall in its history, another Model 3 production shortfall, and an Autopilot-related fatality in California.
Last night, Volvo released a teaser video for a new vehicle it labeled as its “smallest coupe ever,” and I can’t help but feel that its marketing department dropped the ball on the timing.
The video introduces it as an ultra-modern, limited edition representative of a model specifically aimed at the next generation of consumers. Then, Volvo hinted that it might even be autonomous, and I assumed this was some wild concept vehicle never to enter production — but Volvo is already building it.
Of course, I felt like a moron when the big reveal finally came.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Luke42 I see a lot of EVs on the road in my small city in Central Illinois.What most observers who don't live here don't realize is that "blue states" and "red states" still have a highly polarized urban/rural divide. I live in a small city, and we have a globally connected tech economy here.If I drive ten miles out of town, though, the necks are just as red as they are in Texas. Those folks do things the country way.American-city-culture loves EVs. The cars are an improvement in every way over, say, a Honda Civic used for commuting.Many American-country-culture icons assert that EVs must be the worst thing ever because city-people like them. It's self defeating for the country-people to think that way, of course, because the cars are good and electricity is cheaper (and, therefore, more plentiful) than gasoline. But there is a kernel of truth to their skepticism in that some use-cases aren't easily filled by EVs just yet -- but they would rather complain about the fact that EVs exist than to objectively pick the right tool for the right job.Long distance commuters (usually rural people who work in the city) have the most to gain from commuting via EV.EVs are pretty popular in small cities in flyover country, assuming the city is prosperous enough for its residents to afford new cars at all.
- FreedMike The FJ Kult is even cultier than the Tacoma Kult…and that’s saying something.
- FreedMike I want the RS6 BAD but I’m a touch short on dough. Anyone know what a kidney goes for on the black market these days?
- Bullnuke Another item on the list of "benefits" for privately owned vehicles being wirelessly connected to the motherships...
- SCE to AUX "I spent a good chunk of my 20s wanting one"I spent a good chunk of my 40s wanting one, especially in the blue color they used at launch. But the interior is too butch for me, and boy do they drink gas.