A survey released by Consumer Reports this week indicated that a majority of motorists (57 percent) believed that the advanced driving aids their vehicles had actively helped them avoid a crash. The survey, which incorporated data on roughly 72,000 vehicles from the 2015-19 model years, asked drivers to weigh in on a multitude of safety systems — including forward collision warning, automatic emergency braking, blind spot alerts, and more. While not all of these features had majority support, tabulating them as a whole showed at least half of the people using advanced driver assistance systems (ADAS) saw some value in them.
Our opinions on these systems have been thoroughly mixed. While we’ve found most advanced driving aids to be inconsistent in their operation, sometimes befuddled by fog or a vehicle encrusted with roadway grime, we’ll happily admit that adaptive cruise control offers more utility than the standard on/off inclusions of yesteryear. But we’ve also seen disheartening reports that semi-autonomous features dull a good driver’s senses to a point that effectively makes them a worse motorist and would be lying if we said we trusted any of these systems implicitly.
If you read this website regularly, browse automobiles online, or have taken a trip to the dealership within the last couple of years, you’ve probably noticed the countless names applied to driver assistance systems appearing in new cars. It’s the result of automakers wanting proprietary names for these features that they think sound catchy.
Not everyone is a fan. The American Automobile Association (AAA) doesn’t feel that “having twenty unique names for adaptive cruise control and nineteen different names for lane keeping assistance” helps consumers make informed decisions.
According to its own research, AAA claims that advanced driver assistance systems (ADAS) were available on 92.7 percent of new vehicles on sale in the United States as of May 2018. That makes them next to impossible for consumers to avoid. Thus, the motor club group feels it’s time for automakers to standardize their naming strategies — if for no other reason than to help preserve our sanity.