#AdamJonas

Morgan Stanley analyst Adam Jonas issued a lower target for Tesla on Wednesday, saying the automaker’s SUV price tag is too hefty for the carmaker to meet its production volume goal for 2016.

Jonas wrote that the $130,000 SUV is just too pricey (via Business Insider):

Even allowing the Model X (average transaction price) to decline over time through the introduction of lower-spec models leaves what we believe to be a higher-priced vehicle than we expected that may struggle to meet the volume expectations of the market and our forecasts.

If you remember correctly, Jonas was the analyst that called for Tesla’s stock to effectively double because he had a good idea for the automaker, which he said was the world’s most important.

Tuesday, Michigan governor Rick Snyder signed into law a bill that included language reinforcing a direct sales ban established over 30 years ago.

Wednesday? Detroit billionaire Dan Gilbert — best known as the majority owner of the Cleveland Cavaliers who penned a letter in Comic Sans typeface in response to LeBron James making the decision to play for the Miami Heat — had a few words to say about this decision.

A recent research note from Morgan Stanley dubbed Tesla the “world’s most important auto maker”, on account of its innovation in the area of electric vehicles, autonomous cars and connectivity. Could there be another reason for such enthusiasm?