#AcuraPrecisionConcept

Despite the growing importance of crossover vehicles, Acura is one of the few automakers that has not abandoned its commitment to sedans. It intends to prove that by bringing a production-ready vehicle, based heavily on the 2016 Precision Concept (seen above), to Pebble Beach this summer.

The car will also signal Acura’s entry into a new era of styling, underpinned by muscular shapes offset with inorganic angles — sort of like a sexy robot. If you want sense of what that looks like, and are made uncomfortable by the notion of having to Google the words “sexy robot,” contrast the 2018 RDX with the 2019 model to get a taste of Acura’s updated design language.

This week, Acura teased the prototype of its third-generation RDX ahead of its world debut at the 2018 North American International Auto Show in Detroit. Claiming its to be the “most extensive Acura redesign in more than a decade,” the brand believes it will usher in a “new era” for the company.

While the shadowy images hint at more aggressive and angular styling, the RDX needs more than a pretty face to compete in an increasingly crowded segment. It seems as if every luxury automaker fields a midsize crossover these days, though often at higher price points than the RDX. However, Acura isn’t going to bunt here and hope a freshened model boosts this years’ weaker sales. It’s bringing an entirely new platform that’s exclusive to the brand.