Opening Pandora's Box: GM Tracking Consumer Listening Behavior in Cars

General Motors has begun surveying how its drivers experience in-car multimedia, specifically the radio, as part of its new strategy to track customer habits and maximize the profitability of information. With 4G LTE WiFi connectivity now featured inside millions of GM vehicles, the automaker believes technology can be used to fine tune its future marketing strategies.

While an invaluable insight tool for advertisers, it’s also the perfect example of the kind of thing we’ve been complaining about for the last couple of years. General Motors is leaning into Big Data as hard as possible, meaning your personal information could soon be on the line — if it isn’t already.

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Volkswagen's Cervone Returns To GM As Global Communications VP

Autoblog reports Volkswagen Group of America executive vice president of group communications Tony Cervone is returning to the GM fold as the automaker’s senior vice president of global communications. According to CEO Mary Barra, Cervone “brings an ideal mix of outside perspective and experience that compliments a deep background in GM and today’s global auto industry.” Prior to his return, he also served as the vice president of communications for United Airlines and Chrysler Group, where he spent 14 years before his decade-long previous service to GM. Cervone succeeds Selim Bingol — who resigned from the company in April “to pursue other interests,” and will report directly to Barra.

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  • ToolGuy When The Grand Tour covered the Manx way back in 2016, my first thought was "That would make an ideal EV candidate." Range is not an issue, lightweight, torquey, quiet and harmonious with nature (to the end user).Could I be a prophet??
  • BetterOne Not sure where you got your info from, Corey, but in North America the 2020 Cadenza continued on with the direct-injected 3.3L Lambda II V6. Apart from a larger infotainment screen, the 2020 was notably decontented from the prior model, too - no HUD or power rear sunshade, for example.
  • Inside Looking Out It looks rather like Mini than VW. It would be nice to have solar panels on the roof, or make it delta wing.
  • Justin Palmer I know where a 97 1.8l Suzuki Sidekick sport is for sale southwest Virginia location still running needs a little transmission work
  • Ajla Does anyone ever actually pay these ridiculous 2x or more markups? You can't get a car loan for that much over MSRP so you'll need someone with a lot of cash burning their pockets. My guess is that they'll give you a "deal" and mark it down to only $5k over MSRP when buying. Or is there some other angle?