#48-volt

Those Europeans seem like a scared lot. Always trying to appease their domineering rulers’ demands for greener cars, all thanks to strict mandates handed down from the central powers in Belgium.

While we’re hardly that different over here (minus that whole “union of member states” thing), Europe’s push for fuel efficiency generates technological ripples that reach this side of the Atlantic. Eventually, anyway. For the 2019 model year, European customers gain a 48-volt mild hybrid option for the refreshed Hyundai Tucson, heralding a similar setup that’s expected to land in American showrooms before too long.

It isn’t a model, it’s simply a powertrain. After the recent announcement of the Niro Electric and earlier hybrid and plug-in hybrid applications, Kia’s ready to dial it way back for the masses.

The automaker has announced a 48-volt mild hybrid system that shouldn’t confuse unsavvy buyers, providing it never uses the word “hybrid” in their company. The system’s name? EcoDynamics +.

There’s a bit of an automotive renaissance occurring just below the radar. While pure electrics and plug-in hybrids garner endless headlines, several luxury brands are sneaking more mild hybrid arrangements under their vehicles’ hoods via a 48-volt electrical system.

Audi is a firm believer in the technology and is making moves to implement the system in numerous vehicles in its lineup, starting with the fourth-generation A8 arriving later this year. Combining regenerative braking with a small lithium battery and belt-driven alternator, the system harnesses wasted energy and is a more affordable way to tap into the benefits of hybridization. So affordable, automakers are using the KERS-like system on models as standard equipment, not a optional extra.

In this regard, Audi’s A8 is no different. The next generations of the A6 and A7 will also use the technology.

Sometimes, a brand, person, or thing is forever tainted by an unfortunate occurrence.

Think of Anthony Perkins and the movie Psycho. Because a character can be played a little too well, the roles really didn’t pour in after that. The same goes for Ted Kennedy and a certain incident involving an Olds 88.

In the automotive world, few people bothered picking up a second-generation Chevrolet Corvair, despite the elimination of the previous generation’s wildly controversial — an potentially deadly — swing-axle rear suspension.

Stigma skews people’s perception, and Volkswagen, frankly, has had enough of it. So, in an effort to keep the name of its most fuel-efficient production vehicle clean, VW has dropped a certain fuel from a model that once knew nothing else.