BMW 4 Series Convertible Puts On Brave New Face for 2021

BMW has applied its new corporate grille to the 4-Series and nixed the retractable hardtop from the convertible in exchange for a ragtop that helps the model dump unnecessary weight. While the softer sunshine rig sounds relatively impressive, this will likely be a lateral move for most fans. The brand’s elongated Hitler mustache grille hasn’t gone over with everybody and a soft top certainly seems less premium. But BMW thinks it can win customers over on practicality and substance.

For starters, the new system offers a smidgen more headroom (just 0.2 inches) and has improved thermal insulation and sound dampening to keep it on par with the outgoing hardtop. It also takes up less space when stowed and only takes 18 seconds to do so at speeds at or below 31 mph.

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BMW Takes an 'If It Ain't Broke, Don't Fix It' Approach With the 4 Series

Going over the announcement of BMW’s updated 4 Series was reminiscent of my childhood attempts to parse out the difference between two nearly identical images in the monthly Double Check of my Highlights for Children magazine.

Beyond the M Sport styled front bumper and newly standardized LED headlights and taillights for each trim, there is nothing obvious about this mid-cycle refresh of the 4 Series. Most of the improvements are minimal and located below the surface, including the only one that really matters to driving enthusiasts — an improved standard suspension designed to encourage a neutral response at the limit and better feedback.

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  • Scrotie about 4 years ago there was a 1992 oldsmobile toronado which was a travtech-avis pilot car that had the prototype nav system and had a big antenna on the back. it sold quick and id never seen another ever again. i think they wanted like 13500 for it which was steep for an early 90s gm car.
  • SunnyGL I helped my friend buy one of these when they came in 2013 (I think). We tried a BMW 535xi, an Audi A6 and then this. He was very swayed by the GS350 and it helped a lot that Lexus knocked about $8k off the MSRP. I guess they wanted to get some out there. He has about 90k on it now and it's been very reliable, but some chump rear-ended it hard when it was only a few years old.From memory, liked the way the Bimmer drove and couldn't fathom why everyone thought Audi interiors were so great at that time - the tester we had was a sea of black.The GS350's mpg is impressive, much better than the '05 G35x I had which could only get about 24mpg highway.
  • Theflyersfan Keep the car. It's reliable, hasn't nickeled and dimed you to death, and it looks like you're a homeowner so something with a back seat and a trunk is really helpful! As I've discovered becoming a homeowner with a car with no back seat and a trunk the size of a large cooler, even simple Target or Ikea runs get complicated if you don't ride up with a friend with a larger car. And I wonder if the old VW has now been left in Price Hill with the keys in the ignition and a "Please take me" sign taped to the windshield? The problems it had weren't going to improve with time.
  • SPPPP I don't think it's a sign of pressure from external competition, but rather a healthy sign of letting practicality trump triumphalism on the assembly floor. Does a 1-piece casting make sense? Imagine the huge investment (no pun intended) in the tooling for that structure. Now imagine that a change in regulation or market conditions requires a change to the structure. You're going to build all the tooling all over again? Why not use "gigacasting" selectively, to build right-sized modules that can be assembled simply and repeatably? Changing 1/3 of the tooling is much less costly. Additionally, it makes the vehicles repairable, instead of being subject to total loss in a minor accident.
  • Formula m Oh my first Ford learning experience was with a sales manager who is a former stripclub manager with a Satan’s choice tattoo on his forearm… was very eye opening. You can imagine how he has contributed to Ottawa over his long tenure with Ford. Hopefully A.I. gives a different experience