No Fixed Abode: Return Of The King

So here we are, celebrating forty years of the “Dreier”, or 3-Series, depending on how Euro-wannabe you wannabe. Since I don’t wannabe, I’m going to call it “39 Years Of The 3 Series”. After all, we didn’t get the 320i in the United States until the 1977 model year. When it did arrive, it was a thermal-reacted boondoggle with a tendency to rust out from under the feet of the unlucky first owners.

Although it looked like a million bucks, particularly in “S” trim, and it was one of the dream cars of my pre-teen years, I cannot allow any of you Millennial readers out there to come to the mistaken belief that the E21, as adapted for the American market, was anything other than a shitbox with the lifespan of a fruit fly. It was also easy meat for a Rabbit GTI in any venue from the stoplight drag to the road course. It was, however, expensive, costing about as much as a base Cadillac Coupe de Ville, so at least it had that going for it. The most damning thing I can tell you about the 320i is this: I worked for David Hobbs BMW for much of 1988, and although the newest 320i was just five years old at that point, I never saw one come in for service, and we never took one in on trade.

The “E30” 318i that appeared for the 1983 model year was a major improvement over its predecessor in everything from climate control to rust resistance, but it was “powered” by the same 103-horsepower, 1.8-liter, eight-valve four-cylinder that made the badge on the back of the 1980-1983 320i a comforting lie. I put “powered” in quotes because the E30 318i struggled to break the 18-second mark through the quarter-mile in an era where the Mustang and Camaro were in the low fifteens and even a 1981 Dodge Omni 024 “Charger 2.2” could rip the mark in 17.2 seconds. That’s right: if you were in a brand-new BMW and a three-year-old Dodge Omni pulled up next to you at the light, the only thing that could save you from an ass-kicking would be a swift activation of the turn signal.

But then, one day about halfway through the first year of the 318i’s lukewarm tenure in North America, things changed.

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  • John Born in Detroit, with nearly everyone in my family involved in the auto industry. I've watched these kinds of dynamics for over 60 years and - not surprisingly - nothing's changed in regards to the auto industry's business culture or world perspective. Hard-core lobbying to impose 100% tariffs is yet another sadly tiring response to willing ignorance and unfounded arrogance the still pervades Ford, GM, and Stellantis. When they suddenly wake up to find their business is on fire - and not in a good way - they blame everyone but themselves. If they actually wanted to provide the world with the best, highest value products, then they actually need to do the work! Frankly, it's embarrassing to watch. Stellantis is feeling the pain right now, and Ford is right behind. And I would bet a dollar GM is not exactly looking at the brightest near-future. Yeah, they are way behind, and it's their own doing - again! Open the floodgates and let's duke it out! That should reawaken what was once upon a time an American industry that was envied around the world. Not a collection of whining losers.
  • EBFlex Anything related to China is a threat. China a threat to the entire world. Releasing a cold that shut down the world was only the start. That was chemical warfare
  • VoGhost Most TTAC commenters won't have the guts to click the link and find out the truth. https://www.geotab.com/blog/ev-battery-health/
  • Ajla I bought a Cadillac DTS that should be good for it soon.
  • FreedMike Mercedes S-class.