#2023JeepGrandWagoneerL

We heard them before we saw them.

Our merry band of journalists and PR folks were walking to dinner in Bozeman, Montana on the second night of the 2023 Jeep Wagoneer/Grand Wagoneer L press launch when we crossed paths with a bunch of college-aged folks who were walking the opposite way shouting “hi-ho, hi-ho, fossil fuels have got to go!”

If only they could lay eyes on this particular Jeep, which caused one colleague to tweet out a reference to The Simpsons' Canyonero.

Let’s say you run a car company that just launched a large SUV last year. Let’s say you feel, for whatever reason, that it needs more length.

What do you do? Well, you extend it, of course.