#2022ChevroletSilverado

Over my years in the auto industry, one thing has been made abundantly clear: Truck buyers are loyal. Sure, the occasional fluctuation will occur, but for the most part, Ford buyers will buy another Ford when the time comes, and the same with Chevy, GMC, Ram, and Toyota.

Why, then, do the truck makers keep redesigning? Beyond incorporating new technologies for improved performance, safety, and efficiency, there’s always a risk of alienating their base customers when reaching for conquest sales. Chevrolet did that a few years ago with the Silverado, revealing a truck with an interior that was not nearly as nice as the rest of the industry. The good ship Bowtie has been righted with the 2022 Chevrolet Silverado, thankfully, as even on this LT trim the passenger accommodations have been vastly improved.

The full-size truck race is competitive, and one can’t afford to fall too far behind.

After a few years of hearing criticisms concerning the Silverado, and how it’s not as stylish as the Ram 1500 or well-done as the Ford F-150, Chevrolet has unveiled an updated truck, with the intent of blunting those critiques and getting back in the game.