2020 Volkswagen Atlas Cross Sport: More of a Good Thing

Readers might not nod their heads in agreement after seeing this headline, knowing full well it denotes the appearance of another crossover on the avenues and byways of America, but Volkswagen would respectfully disagree. For the automaker’s American arm, it most definitely is a good thing.

Eager to make new friends following the brand’s disastrous diesel affair, Volkswagen changed course, pledging to give Americans more of what they claim they want. And it seems the effort paid off. Arriving at dealers in May of 2017, the mid-size, made-in-America Atlas crossover has proven a sales coup. Through September, more than one-fifth (21.5 percent) of Volkswagens sold in the U.S. in 2019 bore the Atlas name. Volume is up 39 percent, year to date.

If having one Atlas is a good thing, surely having two is better? From a sales and revenue perspective, Volkswagen certainly hopes so.

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  • ToolGuy The only way this makes sense to me (still looking) is if it is tied to the realization that they have a capital issue (cash crunch) which is getting in the way of their plans.
  • Jeff I do think this is a good thing. Teaching salespeople how to interact with the customer and teaching them some of the features and technical stuff of the vehicles is important.
  • MKizzy If Tesla stops maintaining and expanding the Superchargers at current levels, imagine the chaos as more EV owners with high expectations visit crowded and no longer reliable Superchargers.It feels like at this point, Musk is nearly bored enough with Tesla and EVs in general to literally take his ball and going home.
  • Incog99 I bought a brand new 4 on the floor 240SX coupe in 1989 in pearl green. I drove it almost 200k miles, put in a killer sound system and never wish I sold it. I graduated to an Infiniti Q45 next and that tank was amazing.
  • CanadaCraig As an aside... you are so incredibly vulnerable as you're sitting there WAITING for you EV to charge. It freaks me out.