#2021GenesisG80

Gazing at the next-generation Genesis G80, it’s not hard to believe that the fledgling brand’s design boss once penned the lines of Bentley models.

All-new for 2021, Genesis’ midsize sedan aims to lure premium shoppers out of their German machines and into a Korean conveyance. The brand obviously doesn’t see this as a step down. Far from it.

Lexus has the spindle grille, BMW has kidneys, and Genesis now has twin horizontal streaks as its signature styling cue. Front and back and even on the sides, illuminated parallel lines are the next-generation G80 sedan’s defining design flourish.

Revealed late Wednesday on Instagram (a coronavirus-free but still virulent venue), the upcoming midsize sedan looks to its larger siblings for inspiration.