The Last Cadillac ATS-V: Pricier, Mildly Sportier, Two Doors Only

If you’ve ever wanted to own a hot Cadillac with a manual transmission, best get in line with those other three guys. The 2019 Cadillac ATS, which ditches its familiar four-door format for a coupe-only proposition, is both the last ATS and the last stick-shift Caddy. Soon, it, the CTS, and XTS will bite the dust as Cadillac makes room for two new sedans — vehicles scheduled to arrive in a market fully obsessed with crossovers and SUVs.

Good luck with that.

While the ATS coupe carries over seemingly unchanged for 2019, the blistering ATS-V variant sees two significant additions. One has to do with appearance; the other, price.

Read more
  • Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
  • ToolGuy If I had some space I would offer $800 and let the vehicle sit at my place as is. Then when anyone ever asked me, "Have you ever considered owning a VW?" I would say "Yes."
  • ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
  • ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
  • ToolGuy Nice torque figure.