Once upon a time, if you were shopping for a luxury vehicle that drove like a sports car, you’d get a BMW or, in some cases, a Jaguar. If you wanted one strictly for its comfort and opulence, you’d get a Mercedes-Benz or a Lexus. If you wanted a sort of ‘tweener, then you’d consider an Audi, particularly since it was one of the few in its segment to offer all-wheel drive. But these days, the German (and Japanese, and British) luxury giants have become so competitive with each other, they’re no longer separated by the unique characteristics that once defined them.
When it comes to the midsize-luxury-sedan trifecta, this trend couldn’t have been any more apparent. The BMW 5 Series seemingly gave up some of its enthusiast-minded “ultimate driving machine” superiority to focus on technology innovation while the Mercedes-Benz E-Class lost its allure for over-engineered excellence during its mix-up with the DaimlerChrysler merger of equals. Meanwhile, Audi took the lead with the A6, dethroning its direct competitors from their winning pedestals in numerous class comparisons over the years just by ticking all of the boxes incredibly well.
Does the story remain the same with the new fifth-generation model, which recently launched in our market?
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