Acura would love it if we talked about the brand in the same manner that we did, oh, say a decade ago. Maybe the turn of the century. But we don’t, as vehicles like the second-generation NSX simply didn’t capture our imagination like the original. There’s no cheap, fun little car like the Integra anymore, and cars as a whole are vanishing from conversations as quickly as they fade from sales sheets.
Sales of Acura cars in the U.S. fell over 25 percent in June, year over year, and volume over the first half of 2018 was down 6.5 percent. That leaves Acura’s utility vehicles with the job of counteracting the loss — a difficult task for just two models.
For the freshest model in Acura’s stable — the totally revamped 2019 RDX compact crossover — June returned the news Acura execs were hoping for.
Set to appear on dealer lots within the next few days, Acura has released pricing for the newest version of its compact crossover, the RDX.
Now in its third generation, the trucklet, contending in the savagely competitive compact luxury crossover segment against such heavies as the BMW X3 and Lexus NX, will make an opening bid south of $40,000, even for customers that want all-wheel drive.
Often found in its larger, older sibling’s shadow, Acura’s compact RDX crossover can at least boast of being the brand’s best-selling vehicle. Over the first four months of 2018, Americans picked up 15,326 of the little crossovers, versus the MDX’s 13,909.
But with popularity comes responsibility. As production begins in Ohio on the next-generation RDX, Acura’s smallest crossover must overcome its own falling sales in order to help reverse the brand’s flagging fortunes.
Acura’s reputation, at least as of late, has been that of a brand that’s lost its way. With the exception of the flagship NSX, the current lineup is, generally speaking, underwhelming.
The 2019 Acura RDX could be the first step back in the right direction for the brand, or it could be a dud. At a glance, it seems that Acura has the right idea, even if it expresses the message in eye-roll-worthy marketing gobbledygook.
Twist is up over the previous model by 28 lb-ft, thanks to a standard 2.0-liter turbocharged, direct-injection four-cylinder. Gone is the previous-gen model’s 3.5-liter V6. The compact crossover’s power output now stands at 272 horsepower and 280 lb-ft of torque.
Crossovers and SUVs are the gravy train from which just about every manufacturer is currently drinking, more than happy to quench the buying public’s seemingly insatiable thirst for high riding all-wheel drive machines. Acura’s been in the game for ages with the MDX, RDX, and departed weirdo ZDX.
After vanquishing the unfortunate guillotine grille from the rest of its lineup, Acura has set its sights on revamping its littlest crossover, the RDX. Yes, the word “prototype” is in the headline, but one can be assured that the machine shown here is virtually production-ready.
This week, Acura teased the prototype of its third-generation RDX ahead of its world debut at the 2018 North American International Auto Show in Detroit. Claiming its to be the “most extensive Acura redesign in more than a decade,” the brand believes it will usher in a “new era” for the company.
While the shadowy images hint at more aggressive and angular styling, the RDX needs more than a pretty face to compete in an increasingly crowded segment. It seems as if every luxury automaker fields a midsize crossover these days, though often at higher price points than the RDX. However, Acura isn’t going to bunt here and hope a freshened model boosts this years’ weaker sales. It’s bringing an entirely new platform that’s exclusive to the brand.
The Honda Accord is by no means a younger sibling, operating as the senior member of American Honda’s fleet.
More specifically, the 2018 Honda Accord will never be viewed as the little brother in the American Honda family, not with these substantial dimensions and MSRPs that reach deep into the $30Ks.
But the 10th-generation Accord is still a Honda. Just a Honda. Merely a Honda. Only a Honda. And while you might expect Honda to enjoy technological hand-me-downs from the automaker’s upmarket Acura brand, that’s not the way it works. Not when it comes to the Accord.
As a result, we’ll wait and see which hand-me-ups appear on the next all-new Acura, the third-generation 2019 Acura RDX.
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