What Kind of Message Was Ford Sending by Introducing the 2018 Mustang on a Tuesday?

“Somewhere out there, a mom or dad is explaining to Mustang-loving children they didn’t get to see the new model because Ford was playing ‘I’ve Got A Secret’ when the family spent its time and money on a day at the show.”

The Detroit Free Press is madder than the proverbial hatter over Ford’s decision to delay the introduction of the 2018 Mustang until the Tuesday of the NAIAS public week. But you can ignore all the hysteria, including Freep’s suggestion that Ford offered refunds to everybody who attended the Charity Preview and the first three public days, because once again, Ford’s got a better idea — and it’s one that is going to be used everywhere from Audi to Volvo in years to come.

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