Ford Motor Company's Antonella Wants a Nicer Fiesta Now, but There's No Antonellas in America

Remember Antonella?

Antonella was a 28-year-old Italian, living in the heart of Rome in the latter part of the last decade, who needed a nimble and stylish Ford.

Antonella has changed. Antonella has more money. She no longer lives with her parents. She has, say it politely, aged, though she’s “still very expressive,” Ford of Europe’s design boss George Saridakis tells Automotive News Europe. Since Antonella changed, the Ford Fiesta for which she was created (or vice versa) has also changed. Ford of Europe now hopes 10 percent of Europe’s Antonellas will choose the upmarket Fiesta Vignale.

What about Antonella’s cousin, Amy in Cleveland? Ford probably hopes she’ll buy a 2018 EcoSport. But if we’re going to be honest about Amy (a TTAC creation), we all know Ford’s inadvertently pulling her into the leftover 2017 Escape she’s been eyeing, the one with a $2,500 discount and interest-free financing over 84 months.

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You're Still Not Invited to the Blue Oval Fiesta; Ford Subcompact's Status Still Unknown in North America

At TTAC, we’ve been doubtful of the Ford Fiesta’s future for many months.

It’s not merely the condition of the subcompact market, where sales are down 17 percent so far this year, that causes us to doubt.

It’s not only the Fiesta’s relative North American youth — it’s only been on sale since 2010 — that makes us wonder about the car’s long-term viability.

Indeed, our doubt isn’t even centered on those two factors combined, or on the fact that the Fiesta is on track for fewer sales in calendar year 2017 than the Nissan Versa has already produced.

No, we find it difficult to believe in the Fiesta’s prospects because Ford won’t even discuss the Fiesta’s North American future.

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Next-generation Ford Fiesta Debuts, But Doesn't Tell All

The next-generation Ford Fiesta had its coming out party at a corporate event in Cologne, Germany today, and there’s no mistaking the updated B-segment runabout.

Ford clearly wasn’t willing to mess with the exterior too much, but changes abound on the 2018 model year Fiesta. That includes an industry-first advancement made to its available three-cylinder motor.

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SPIED: 2018 Ford Fiesta, Making a Move Upmarket

An updated version of Ford’s tiniest offering was just spotted on the road, and while the camo is strong with this one, it’s clear the subcompact Fiesta now sports higher-end clothes.

Expected to bow in mid-2017 as a 2018 model, the Fiesta (the unofficial car of TTAC) keeps its old platform, but makes big changes in design and, apparently, price.

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  • SCE to AUX Irony is everywhere:[list][*]The mfrs come to Washington asking for a steak, but get a burger instead. Gov't says "we gave you a meal."[/*][*]The alleged purpose behind EV subsidies is to clean up the air, but domestic content requirements means it's really an American nationalist agenda.[/*][*]Tesla lobbied against more subsidies on philosophical grounds, but got them anyway.[/*][*]Rebates on used EVs will drive up the price of used EVs.[/*][*]EV startups necessarily start with higher models, then work down-market. The new rules shut out Rivian and Lucid just as they are trying to get traction. But maybe - as with Tesla ca. 2018 - they won't lose high-dollar customers over a 'few bucks'.[/*][/list]What a mess.
  • Ajla Much like with CAFE I think the new MSRP limits should be set to a single level instead of $55K for cars and $80K for "trucks".
  • Bullnuke There was an interesting comment from the chief of a fire department made today concerning EV fires. "They're like trick birthday candles. They look like they're out and then they're on fire again.". I haven't noted a special subsidy or funding for the nation's fire departments regarding fire suppression training or equipment to combat "trick birthday candles".
  • ToolGuy Name two innovations spearheaded by the Alliance for Automotive Innovation.
  • FreedMike …but did they ever partner with Stutz?