2018 Chevrolet Traverse RS Is a More Expensive, De-powered, Less Efficient Front-drive Traverse

Priced at $42,995 including destination fees, the late-arriving 2018 Chevrolet Traverse RS is an oddly positioned member of the second-generation Traverse lineup.

The RS is the only four-cylinder member of the fleet — it’s down 53 horsepower on the 3.6-liter V6 in other Traverses — and yet a basic Traverse RS costs $12,120 more than the least costly Traverse. The RS consumes more fuel on the highway, albeit slightly less in the city. It’s also available exclusively as a front-wheel-drive model.

Ah, but GM says it’s “sporty.”

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2018 Chevrolet Traverse Priced: $1,280 Increase for the First New Traverse in a Decade

The first-generation Chevrolet Traverse was the fourth Lambda platform crossover to arrive, a value-oriented follow-up to the Buick Enclave, GMC Acadia, and Saturn Outlook.

The Outlook died with Saturn following the 2010 model year. The GMC Acadia has migrated to a slightly smaller segment — it’s now available with a four-cylinder engine and two rows of seats.

And after a lengthy first-gen run, the second-generation 2018 Chevrolet Traverse is finally upon us. We learned earlier in July that the Traverse would reach high up into GMC Acadia Denali and Buick Enclave territory. Now the configurator is live, and the $30,875 2018 Traverse L is $1,280 more costly than the most basic 2017 Chevrolet Traverse — only $1,660 more than the basic Traverse was in 2009.

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2018 Chevrolet Traverse High Country Priced at Eye-watering $52,995, 18-Percent More Than Top-spec 2017 Traverse

Overall auto sales are falling in the United States, but utility vehicle sales are not. This explains, in part, why average transaction prices are routinely rising to record levels — June 2017 ATPs were up 1.5 percent year-over-year, for example.

And what better way to take advantage of the American consumer’s willingness to pay more for a new family vehicle than with a new top-spec trim level. For the second-generation 2018 Chevrolet Traverse, that variant is called the High Country.

The High in High Country could represent one of two things. Either you need to be high to pay $52,995 for a Chevrolet Traverse or — and it could be the latter — the elevation of this Country is so High you’re about to suffer altitude sickness.

Perhaps there’s a third option. It could be an outstanding value.

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