#2018BuickEnclave

When I was a teen in the ‘90s, the big Buicks roaming suburban streets were mostly LeSabres, with the occasional Roadmaster or Park Avenue thrown into the mix. Now, Buick (along with everyone else) seems to be crossover central, thanks to the Envision, Encore, and Enclave.

Yeah, I know. It’s a crossover world and we’re just living in it.

The “big” Buick sedan still exists in the form of the LaCrosse, and the Regal has been recently re-done in wagon and hatchback guise. Yet your father’s (or mother’s) Buick is almost certainly a crossover at this point.

Pricing for the long-awaited, second-generation 2018 Buick Enclave starts at $40,970, nearly $1,000 more than the 2017 model, according to Automotive News.

But it’s at the top of the 2o18 Enclave’s lineup where Buick begins the launch of its new Avenir sub-brand. The 2018 Buick Enclave Avenir is a $54,390 three-row crossover; $56,690 for an Enclave Avenir with all-wheel drive.

Buick has high hopes for the new Enclave, and rightly so. With the brand’s U.S. car sales flagging, the Enclave takes its place as the rightful flagship of a three-pronged crossover lineup — a lineup that now accounts for more than three-quarters of Buick’s U.S. sales. Already helping itself to high average transaction prices, the Enclave will become an even more premium entity with the new Avenir trim.

And how will you know it? Enclave Avenirs feature a “three-dimensional” mesh grille, pearl nickel 20-inch wheels, and badges on each front door and the left side of the tailgate.

The second-generation Buick Enclave will be the first model in the brand’s lineup to gussy itself up in an Avenir cloak.

While Buick’s extra-lux sub-brand will soon attach itself to other models, the redesigned 2018 Enclave unveiled at this week’s New York International Auto Show serves as the vanguard of the automaker’s upselling ploy. If GMC can do it with Denali, Buick’s going to try its best to scoop up those extra bucks.