#2017PriusPrime

Toyota invested plenty of time, money and effort into making its plug-in Prius Prime stand out from its lesser hybrids, and the result may have convinced the company to change its future plans.

According to Autoblog, the automaker now has doubts about keeping the regular Prius as a standalone, hybrid-only model beneath the plug-in version. With conventional hybrid sales faltering, and the Prius Prime looming over the model line, attempting to improve the technology could be pointless.

Toyota has pushed back the launch dates of its next-generation Prius plug-in hybrid, spelling a black Christmas for environmentally conscious motorists.

According to Reuters, the model — known as the Prius Prime in the U.S. — won’t bow this fall in Japan, and production will be cut back to match reduced demand. It’s not a great start for a model the automaker clearly worked hard on.