Can A Truly Expensive Upstart Sports Car Sell Well In 2017? Lexus Has Very High Hopes For The New LC

Lexus has lofty goals for the new LC performance coupe, a two-car range encompassing V8 and V6 hybrid cars. The Lexus LC, Toyota’s premium division hopes, will attract 400 buyers in America per month.

That’s a big number.

Granted, Toyota sells more than 1,000 Camrys in the United States every day. In fact, Lexus sells 300 copies of the RX, America’s all-conquering premium utility vehicle, every day.

But the 2018 Lexus LC is not America’s best-selling midsize car 15 years running, nor is the LC the dominant luxury crossover in a market gone gaga for luxury crossovers. The Lexus LC, on the other hand, is a $92,995–106,295 Japanese coupe. 400 monthly sales for a two-door priced in that stratosphere is truly a big number.

And Lexus believes it will outsell the Jaguar F-Type, Porsche Cayman, Mercedes-Benz SLC, and Audi TT. Lexus believes the LC will sell roughly three times more often than the Nissan GT-R ever has. Lexus intends to attract more buyers with the LC than Mercedes-Benz can with The Establishment, the SL-Class; more buyers than BMW attracts with the vast BMW 6 Series range.

Why? Lexus certainly has its reasons.

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NAIAS 2016: 2017 Lexus LC500 - Ur-Lexus for Next Generation?

Four years after Lexus unveiled its LF-LC at the 2012 North American International Auto Show, the automaker announced Monday that it would put into production largely the same car and call it the LC 500.

Powered by a 5-liter V-8 lifted from the RC-F and GS-F, the LC 500 will be the brand’s largest two-door coupe and mostly complete the turnaround by the automaker they started around four years ago.

Seriously, the LC 500 is by the same people who make the ES 350.

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