#2017KiaNiro

It’s a hybrid. It’s attractive. It’s affordable. It’s the Kia Niro. Launched at the beginning of 2017, the Kia Niro is already proving to be a surprisingly successful hit for Kia Motors America.

As competitors quickly fade into the background, Niro volume is rising steadily each month, with the Kia attracting buyers for a wide variety of reasons, not just fuel efficiency.

In fact, the Kia Niro isn’t that fuel efficient compared with other dedicated hybrids on the market today.

But the Kia Niro is a crossover. (Allegedly.) And Niro’s amalgam of characteristics — hybrid, design, affordability, crossover image — has returned a degree of sales success simply not enjoyed by most dedicated greenmobiles.

Is it or isn’t it? A crossover, I mean. That’s been the discussion over the 2017 Kia Niro ever since it bowed. No one seems to care whether the all-new hybrid functions as it should. Instead, the argument revolves around dimensions, and everyone knows that no one wins when someone whips out a ruler.

A couple of weeks ago, Corey took one glance at a photo I shared with the TTAC staff comparing the Niro to my mother’s 2014 Corolla. The photo showed the rather insignificant difference in overall height between the two compact vehicles, and fueled the argument that the Kia Niro is not a crossover.

I’m struggling to disagree.

Remember MTV? Back on September 18, 1983, the once-music-oriented television station — before its foray into an endless stream of mindless reality programming — broadcast a momentous event in rock history. The members of KISS, who’d never previously showed their bare faces in public, appeared in front of a camera without makeup for the very first time.

Instantly, the members of New York City rock band were normal — as far as rockers can be considered normal, I suppose.

In that same vein, Kia’s new Niro is the unmasking of the hybrid. Its crossover shape wouldn’t look out of place as a conventional, dino-juice powered vehicle on any dealer lot. The Niro sports no folded sheetmetal, no oddly proportioned kammback, and no spaghettified headlights.

It’s normal — as far as hybrids can be considered normal, I suppose. And that’s the point.