Not Messing With Success, The New Audi A5 Looks Exactly Like The Old Audi A5 - Identisch, Ja?

“I can’t quite believe it, but it actually looks different to the last one. In a wild change of tack…,” CAR Magazine’s CJ Hubbard writes, “…Audi has built a new car that doesn’t look nearly indistinguishable from its predecessor.”

Er, sure.

To be fair, Hubbard is among an early group of drivers who spent a fair chunk of time with the new Audi A5 in Portugal, and with time comes familiarity, and with familiarity comes an ability to more easily distinguish the new car from the old. We’ll get there, too.

Moreover, while reviews in Top Gear and The Telegraph were more direct in regards to the new A5’s, “same-again bodywork,” and the idea that, “designers phones in the changes,” Hubbard simply said the new A5 does not look nearly indistinguishable from the old A5, which could be translated to mean that it does look somewhat indistinguishable.

Of course the new Audi A5 looks entirely like the old Audi A5. That’s how Audi does things, particularly when the predecessor was a home run. Why mess with success?

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2017 Audi A5 and S5: The Difference is in the Details

If you’re looking for a revolution in design, you won’t get it from the next-generation Audi A5 and S5.

Audi unveiled its redesigned personal luxury coupe last night, following a glitzy light show at the automaker’s Ingolstadt, Germany headquarters. The 2017 versions of the A5 and performance-oriented S5 give traditional German luxury car buyers exactly what they want — more room, more power, and design changes that don’t go over the top.

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