Question Of The Day: Can Nissan Sell 100,000 Titans Annually?

In the nameplate’s best-ever year, Nissan sold 86,945 Titans in the United States.

Nissan USA wants to sell 100,000 Titans annually when the new model, with its more extensive lineup, arrives for the 2016 model year.

• Titan sales declined 20% in 2014

• Titan volume peaked at 87K in 2005

• F-Series, GM, Ram combined for 1.9M full-size truck sales in 2014

A 15% uptick from that record-setting year – the Titan’s second full year in the U.S., 2005 – doesn’t sound like an insurmountable leap forward. But an increase to 100,000 units would represent a six-fold improvement over the Titan’s U.S. sales average from the last three years.

According to Automotive News, Nissan North America’s chairman, Jose Munoz, told a crowd at the J.D. Power Automotive Summit that their aspirations are “modest,” and that when it comes to the automaker’s expectations for the Titan, “We’re very bullish.”

But is it reasonable to expect that the Titan could penetrate the market with Toyota Tundra-like force?

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