Cadillac ELR Flop Flopped Even Harder In Floppy August

As the U.S. auto industry technically lost a small amount of new vehicle sales volume in August 2015, sales of the unappealing Cadillac ELR plunged 77 percent to the car’s lowest monthly total yet.

In fact, August 2015’s collapse of the Volt-based ELR’s sales comes precisely one year after the ELR reached its best-ever monthly volume.

196 ELRs were sold in America in August 2014, a figure which decreased by 85 units the very next month and by 151 units a year later.

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  • Zang I’m sorry but does anyone desire GMC products? Looks are subjective but across the board GMC kinda makes a case for taking home the ugly trophy. Their full size trucks look like a parody of full size trucks- like they couldn’t figure out anything original so they came up with… that. I get they’re playing for an upscale image but cmon son, with the Terrain and Acadia on the lot we all know you ended up here after the Lincoln/Cadillac/Toyota dealer encouraged you head to their pre-owned section. Combined with the zero credibility they have with the off road / overlanding crowd (you dont take the current Canyon off road unless you want a quick way to empty your engine of oil), GM’s reputation for building crappy vehicles, and the fact even their white trash customer base prefers RAM … who is this for?
  • FreedMike This car looks terrific from the front. Then we have the back end...I don't think the "very expensive halo car" approach is a bad one at all (though I'd price this a LOT lower than $300,000), but the "ugly $300,000 halo car" approach is going to fail. And I think the Lyriq - which has the same horrid rear-end treatment - is going to fail too. Is it too late to restyle this car? God, I hope not.
  • Corey Lewis This is a great idea, and I like it on the regular Bronco.Don't care about it on the Bronco Sp, where it's very fake.
  • FreedMike By the time you add in the inevitable dealer markup, you might as well find a nice old-school Bronco, like this one. https://bringatrailer.com/listing/1969-ford-bronco-114/
  • EBFlex Did they let 2nd graders pick the colors? There is no other word for this other than horrendous. Thank god Ford refuses to build vehicles and we won’t have to be subjected to these disgusting paint schemes.