#2013Maxima

Every generation of Maxima has some fans — I’m partial to the bespoilered black ’87 five-speed my father drove for two years of my childhood — but the reputation of the nameplate is built almost entirely on the brilliant third-gen 1989 Max SE and the 1992 revision of that car that added a BMW-matching 190 horsepower to the already outstanding styling and chassis. After that, it was mostly downhill, with the porky, anonymous-looking sixth-generation ’04 probably representing the nameplate’s depressing nadir.

The current Maxima is anything but anonymous-looking, but it’s failed to make much of an impression and it currently sells at a rate approximately one-fifth that of the Altima that has largely eclipsed it in the marketplace. Many of those sales are to rental companies, and thus I was able to grab a nearly brand-new Maxima SV for a fast drive along the Northern California coast.