#2013Honda

People assume that car companies know their competition’s every move, as if there was some sort of mission impossible crew sent in every weekend to monitor R&D progress. While some less-than-ethical information exchange goes on, on the whole, a car manufacturer like Honda finds out what the competition’s latest widget looks when we do. Need proof? Look at the 2011, 2012, 2013 Honda Civic. The 9th generation Civic was intended to début as a 2011, but the financial implosion caused Honda to go back and re-work their compact car as a 2012 to keep prices low. In the perpetual game of auto-leapfrog, Honda miscalculated the direction Ford, Hyundai, Kia (and perhaps even Nissan) were headed. The result was bashed by Consumer Reports and raked across the coals by most of the press. Did buyers care? Apparently not. The 2012 Civic was purchased in impressive quantities by real-people. Honda could have found solace in their sales, but instead they did something unusual: they re-re-redesigned the Civic for 2013. Say what?