People assume that car companies know their competition’s every move, as if there was some sort of mission impossible crew sent in every weekend to monitor R&D progress. While some less-than-ethical information exchange goes on, on the whole, a car manufacturer like Honda finds out what the competition’s latest widget looks when we do. Need proof? Look at the [s]2011, 2012,[/s] 2013 Honda Civic. The 9th generation Civic was intended to début as a 2011, but the financial implosion caused Honda to go back and re-work their compact car as a 2012 to keep prices low. In the perpetual game of auto-leapfrog, Honda miscalculated the direction Ford, Hyundai, Kia (and perhaps even Nissan) were headed. The result was bashed by Consumer Reports and raked across the coals by most of the press. Did buyers care? Apparently not. The 2012 Civic was purchased in impressive quantities by real-people. Honda could have found solace in their sales, but instead they did something unusual: they re-re-redesigned the Civic for 2013. Say what?
DenverMikeYeah there’s temporarily gains, but automakers will continue to seek additional revenue streams as the auto industry will be in decline from now on, with new players taking an increasingly piece of the pie, plus weak EV profits. Prices are considered stupid, even by the rich that easily find better ways to dump cash, even on $200K Batmobile replicas. There’s never been so many (Hot) alternatives to “new” vehicles and all the BS/greed that goes along with them, including, yes better than new!Did I mention the auto aftermarket has been growing exponentially?
JMIII guess at one point OnStar had value but given that everyone has a smart phone these days I can't think of anything it does that I would pay for. The car has a OLM and reading the manual gives me all the other maintenance information I need. I unplugged the unit in my C7 just so the blue and red lights would disappear from my rear view mirror... I found them very distracting. Since my C7 was used I never signed up nor paid for anything, I have no idea what the data they are collecting on me but driving to and from work plus the occasionally track day doesn't seem like a gold mine.
Daniel JWhen this came out I was really interested in it but there were only 2 on the lot in a 250 mile range. The closest one was not the trim I was looking for. The other issue was that the the only colors that were on the lots were black and silver.It really seemed to me that Kia really wasn't interested in selling this.