1984 Honda Accord and 2018 Tesla Model 3: Selling Cars You Cannot See

Electric automaker Tesla Motors has collected more than 400,000 deposits from customers for its 2018 Model 3 sedan, despite having little more than rough renderings of the car to show prospects. This is a remarkable achievement that speaks to its groundbreaking products and the cult-like following of Tesla CEO Elon Musk.

People standing in line to put down deposits and then be willing to wait for a hot car is not without precedent. I sold Honda automobiles during the 1980s and the similarities to today’s Teslamania is striking.

Memo to Musk: If you can indeed increase your production five-fold in two years, I am sure you will move 400,000 Model 3s, but most of them won’t go to today’s deposit holders.

Allow me to explain. The scene was Benson Honda in San Antonio. The year was 1984 …

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  • Kwik_Shift_Pro4X Save your money and just keep the car.
  • MaintenanceCosts Good stuff. I miss my LS, although it was not as bulletproof as your GS has been, having experienced suspension issues and a premature water pump leak. Lexus knows how to do a comfy sedan.
  • Dartman Nice write up. Well maintained garaged cars easily last 15+ years (
  • Redapple2 The VW saga is well remembered. Ug. RE your Lexus, with such a long refuel interval I d burn only E 0. Some of your E 10 in the tank may be from 6 mo ago.
  • 28-Cars-Later The CD player is glorious. Edit: Also really nice job on the initial shot. I'm not sure if you had any training in photography but it looks professional.