#1978FordFiesta

The Ford Fiesta story is an interesting one, with this car being a huge gamble for Ford’s global operations back in the 1970s. This car was intended for the European market from day one, but a fair number of Mk1 Fiestas were sold the United States for the 1978 through 1981 model years (eventually, the Mazda-designed/Kia-built Ford Festiva filled the US-market Ford lineup spot vacated by the Fiesta. These cars have been rare to the point of near-extinction for decades now, being disposable cheapo commuters and all, but they do show up from time to time in self-serve wrecking yards. I found this ’78 Fiesta Sport in Denver a couple years back, and last month I spotted today’s find in Northern California.

We saw a junked first-year Plymouth Horizon last week, but Chrysler’s Simca-based econobox wasn’t the only Euro-Detroito subcompact to make its North American debut in 1978. The first-gen Ford Fiesta, which had been a tremendous sales success in Europe, showed up in American Ford showrooms… where it was met by puzzled stares from car shoppers who couldn’t quite get their heads around the tiny size of the latest car to bear the blue oval.