Adventures In Marketing: 1970 Toyota Corona Beats Green Monster Jet Car In Drag Race

Since my first car was a 1969 Toyota Corona sedan, I always look for these cars in junkyards. I toy with the idea of getting another first-gen Corona sedan someday, into which I will swap a 1UZ-FE engine out of a Lexus LS400, so of course I check the internetz for old Corona ads. Here’s a good one!

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Junkyard Find: 1970 Toyota Corona Sedan

I visited my old stomping grounds in California over the weekend, which means I hit a bunch of self-service junkyards in the East Bay. I was thinking about some of the cars I used to drive during the 80s as I walked the rows of this yard’s import section, when there it was: my very first car!

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Junkyard Find: 1970 Toyota Corona Coupe

The Corona was the first Toyota car to appear in large numbers on American streets, starting in the mid-to-late 1960s. By the middle of the 1980s, just about all the boxy early Coronas were gone; they rusted quickly in non-bone-dry regions and weren’t enough loved elsewhere to be kept alive. My very first car was a ’69 Corona sedan, so I had a bit of a nostalgic twinge when I spotted this ’70 hardtop coupe in a California self-serve wrecking yard.

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  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.