#10-10-10

♪ Stand by your cars (temporarily),
And show the world you love them (temporarily) ♪
– Not Tammy Wynette

Mitsubishi Canada has decided to double the length of its comprehensive warranty and the duration of its roadside assistance, standing by its products like never before, and like nobody else, in celebration of the company’s 100th anniversary.

The celebration won’t last. Mitsubishi’s willingness to stand by its products for a decade goes only so far. One-upping Herman Cain’s 9-9-9 campaign pledge, the “10-10-10” plan — 10-year/160,000-kilometer comprehensive coverage and 10-year/160,000-kilometer roadside assistance, in addition to the existing 10-year/160,000-kilometer powertrain warranty — is a limited-time promotion.

“For the summer of 2017, we’re making the best warranty in the business even better,” says Mitsubishi Motor Sales of Canada CEO Tony Laframboise.

Thus, this is the summer of Outlanders, Canada. The summer of RVRs, Canada. The summer, I dare say, of Mirage.