VW Talks Scout Brand, EV Revival

vw talks scout brand ev revival

It's been a couple of months since all hands first learned of VW's intent to revive the Scout brand via a series of all-electric trucks and SUVs. At the time, they released the hero shot shown above. Last week, they expanded on the idea in a video - one which includes ample shots of a dandy forest green International Scout off-roader

According to the video description, Volkswagen intends to launch a fully electric pickup truck in the States sometime in the next four years. This machine will allegedly be designed, developed, and produced in this country for customers on this side of the pond. In other words, it'll likely be the size of an F-150 or Rivian and be priced accordingly.

And, yes, the video is in German. Go ahead and activate the subtitles in a language of your choice, ok?

VW says they will be establishing a separate, independent company in America as it moves Scout to the all-electric space with the first prototypes being shown next year. For now, we'll content ourselves with that sketch above. Naturally, typical business school terms like 'synergy' are being flung around like rice at a wedding, so there's a decent chance these things will share its skateboard with other vehicles in the house of Dub.

Nostalgia is an alluring and expensive drug, one which plenty of automakers - including Volkswagen with its New Beetle and then the New New Beetle and then the ... - play up to fine (and profitable) effect. Witness the return of the Bronco, a good example of how a company can play on its heritage and create success - launch issues notwithstanding. On the flip side, GM found out pretty quickly that slapping the Blazer badge on a unibody crossover with front-drive roots was not the ticket to enthusiast hearts.

At least it seems VW is on the right track with styling, at least if that sketch is any indicator. With a prototype said to be waiting in the wings, we won't have long to wait.

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4 of 21 comments
  • Bobbysirhan Bobbysirhan on Jul 28, 2022

    The difference is that you can extinguish ICE fires propagandist.

    • See 1 previous
    • Bobbysirhan Bobbysirhan on Jul 29, 2022

      How many ICE fires don't result in the incineration of adjacent vehicles and structures? Almost all of them. How many ICE fires sink giant cargo vessels? None. You seem to have survived your three Pintos, so they couldn't have exploded like the ones on TV that had explosives in them to fool the audience, successfully in some cases.

  • RHD RHD on Aug 03, 2022

    Lithium batteries are on the way out. Sodium ion and other technologies are about to replace them. It will be a very interesting world for fans of automotive products, naysaying distractors notwithstanding.

  • Theflyersfan I was living in one part of the world when China and Russia were completing their 21st century scramble of Africa. They were pumping billions into the economies of these countries building new dams, bridges, skyscrapers, freeways/toll roads, utilities, power plants, you know - projects that would benefit the average resident of said location. All they wanted in exchange were the mineral, mining, fishing, timber, etc., rights of said location. And they got them. So during that era when they were looking at global expansion, we were fighting unwinnable wars and our "leaders" on the left were yelling at the "leaders" on the right and vice versa, and what happens when all you do is stare and focus on one thing like DC is known to do? The world moves on around you. And that's what happened here.We had the same opportunity to build Africa up and to make the same deals as other countries, but our "nation building" tends to take place via the conversion from something solid and standing to something in pieces and in rubble. So it looks like we'll continue to have to deal with hostile nations holding our feet into the fire and working through their many geopolitical issues just so we can continue to get cheap electronics and necessary materials in our manufacturing just because we decided around 40+ years ago to ship it all overseas because we wanted to save 50 cents on a pack of socks and the CEOs needed their next quarterly statement to look even better to the shareholders so they could increase their pay and bonuses, consequences be damned.
  • DweezilSFV I didn't think GM could make a worse looking truck than their full-sizers.Success.
  • DweezilSFV GM. Still trying to make OnStar happen.And still the answer to a question no one ever asked.
  • Corey Lewis Look, here's the voice warning record player!http://japanesenostalgiccar.com/wordpress/wp-content/uploads/2009/05/datsun_810_maxima_voice_box.jpg
  • Buickman as Donnie Brosco said... Forget about it.