The CW Shifts Gears Into Live Motorsports With Exclusive NASCAR Deal

Mike Nelson
by Mike Nelson

The racing world is gearing up for some adrenaline-pumping action as The CW, following Nexstar's acquisition of a majority stake in the network in 2022, takes the plunge into live motorsports. The latest headline from reveals that The CW has struck a groundbreaking deal with NASCAR, securing the exclusive broadcast rights for the Xfinity Series from 2025 to the end of the 2031 season.

As we've written before, NASCAR needs to mix things up, whether it is the street style races that debuted this year in Chicago, new models and technology, or more ways to watch the races.

The NASCAR Xfinity Series, operating one level below the top-tier Cup Series, showcases popular manufacturers and models, including the Chevrolet Camaro ZL1, Ford Mustang GT, and Toyota TRD Camry. All eyes are now on the Next Gen cars, the latest generation introduced at the start of the 2022 season.

The Next Gen cars sport a sleeker and more athletic appearance compared to their Generation 6 predecessors, prioritizing safety with modern components while aiming to closely resemble showroom models. Emphasizing enhanced aerodynamics, downforce, and reconfigured chassis, these cars are set to deliver the competitive racing experience that's sure to attract even more viewers. Or at least, that is what NASCAR and The CW are hoping for.

Related: The Best Way to Watch NASCAR Cup Series Races Live Without Cable in 2023

Brian Herbst, NASCAR's Senior Vice President, expressed enthusiasm about the partnership with The CW, stating, "CW's leadership shared a compelling vision for cultivating the next generation of NASCAR talent by bringing the NASCAR Xfinity Series exclusively to broadcast television, and we are thrilled for the opportunity to partner with them. The NASCAR Xfinity Series consistently delivers the moments that excite current fans and create new fans of our great sport."

However, for some viewers, this exclusive move to The CW might be seen as a speed bump. Currently, Fox and NBC Universal hold NASCAR's broadcast rights until the end of 2024, with the Xfinity Series primarily airing on FS1 and USA Network, alongside races shown on Fox and NBC. These are readily accessible channels available through most cable and satellite providers.

As for The CW, the channel's lineup has historically focused on DC Comics superhero series and young adult dramas. The recent shake-up in programming, thanks to deals like LIV Golf and interest in the Atlantic Coast Conference (ACC), signals a strategic move by Nexstar to diversify their content offerings.

Watching The CW is relatively straightforward for viewers in major metropolitan areas, as it can be found with an antenna or bundled in most cable packages. Additionally, the channel is available on select live TV streaming services like Hulu Live and Fubo. However, viewers relying on DIRECTV or DIRECTV STREAM may encounter challenges, as Nexstar is engaged in a public dispute with the provider.

Nonetheless, for motorsports enthusiasts, this announcement signals an exciting journey ahead, with the promise of enjoying races and witnessing the evolution of newer cars for the next eight years. And that's something we can all be happy about, regardless of where you can watch it.

the cw shifts gears into live motorsports with exclusive nascar deal, NASCAR s agreement with The CW will go from 2025 to 2031
NASCAR's agreement with The CW will go from 2025 to 2031
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4 of 5 comments
  • ToolGuy ToolGuy on Aug 04, 2023

    Possibly little-known fact: Many NASCAR vehicles use a lithium starting battery.

    • Analoggrotto Analoggrotto on Aug 06, 2023

      The smaller, lower weight and solid state characteristic of a lithium battery make them ripe for racing applications. Many sportscar owners retrofit them, and I am considering the same.

      And yet again you make the boneheaded assumption that you know something that others don't; making you look like a little bit of a prick here.

  • Carson D Carson D on Aug 06, 2023

    I feel like I need to scrub the slimy press release filth from my skin after reading this. I hope everyone who knows enough not to build a statue of George Floyd takes a few weeks off from watching NASCAR putting ESG in its collective mouth.

  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )
  • Thehyundaigarage Yes, Canadian market vehicles have had immobilizers mandated by transport Canada since around 2001.In the US market, some key start Toyotas and Nissans still don’t have immobilizers. The US doesn’t mandate immobilizers or daytime running lights, but they mandate TPMS, yet canada mandates both, but couldn’t care less about TPMS. You’d think we’d have universal standards in North America.
  • Alan I think this vehicle is aimed more at the dedicated offroad traveller. It costs around the same a 300 Series, so its quite an investment. It would be a waste to own as a daily driver, unless you want to be seen in a 'wank' vehicle like many Wrangler and Can Hardly Davidson types.The diesel would be the choice for off roading as its quite torquey down low and would return far superior mileage than a petrol vehicle.I would think this is more reliable than the Land Rovers, BMW make good engines.
  • Lorenzo I'll go with Stellantis. Last into the folly, first to bail out. Their European business won't fly with the German market being squeezed on electricity. Anybody can see the loss of Russian natural gas and closing their nuclear plants means high cost electricity. They're now buying electrons from French nuclear plants, as are the British after shutting down their coal industry. As for the American market, the American grid isn't in great shape either, but the US has shale oil and natural gas. Stellantis has profits from ICE Ram trucks and Jeeps, and they won't give that up.
  • Inside Looking Out Chinese will take over EV market and Tesla will become the richest and largest car company in the world. Forget about Japanese.