QOTD: Will the Corvette Sub-Brand Work?

Tim Healey
by Tim Healey

It appears that Chevrolet will officially be building two new vehicles under a sub-brand. They'll use the C8 platform but not the Corvette name, and one will be a crossover and the other a four-door coupe.

The question is, will this work for Chevy?

The question is pretty straightforward -- I don't need a lot more background and preamble here. Will trading off the C8 platform help Chevy build a sub-brand for luxury sports vehicles? Or will GM/Chevy be investing a lot of money only to see it fail?

Time will tell, but for now, I want to hear your thoughts.

[Image: Chevrolet]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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5 of 49 comments
  • Wjtinfwb Wjtinfwb on Dec 01, 2022

    How does the ICE mid-engine C8 platform work for... anything else? A sedan? SUV? With a mid engine configuration? A mid-engine SUV will have to be Suburban sized to offer the utility of a CRV. GM should dust off the Omega platform designed for the Cadillac CT6 for an SUV/Sedan offering with exceptional handling, Rear or AWD capability and acceptable space utilization. They also need to focus on interior fit & finish, trim choices and high quality final engineering and assembly. What GM doesn't need is another half-baked product with a storied and prestigious badge on the decklid and a premium price on the Monroney. No more Cimarron's, Allante's or X-cars needed to tarnish the reputation of Corvette.

    • Sgeffe Sgeffe on Dec 02, 2022

      It was stated in yesterday’s article that the C8 spinoffs would be EVs, a.k.a., glorified golf carts.

  • Elsorrells Elsorrells on Dec 01, 2022

    This article is wrong, according to C&D and GM they will share the corvette name, but will be based on the Ultium EV platform


  • Zerofoo Zerofoo on Dec 01, 2022

    Why not? Ford called an Infiniti-looking EV a Mustang and it sells well.

    Nameplates and brands are nostalgic to some, but they seem to mean less every year.

    Maybe I'm just getting old.

  • ToolGuy ToolGuy on Dec 01, 2022

    I seem to recall that the C8 platform was developed with hybrid and electrified versions in mind?