QOTD: Will the Corvette Sub-Brand Work?

Tim Healey
by Tim Healey
qotd will the corvette sub brand work

It appears that Chevrolet will officially be building two new vehicles under a sub-brand. They'll use the C8 platform but not the Corvette name, and one will be a crossover and the other a four-door coupe.

The question is, will this work for Chevy?

The question is pretty straightforward -- I don't need a lot more background and preamble here. Will trading off the C8 platform help Chevy build a sub-brand for luxury sports vehicles? Or will GM/Chevy be investing a lot of money only to see it fail?

Time will tell, but for now, I want to hear your thoughts.

[Image: Chevrolet]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.

Join the conversation
5 of 49 comments
  • Wjtinfwb Wjtinfwb on Dec 01, 2022

    How does the ICE mid-engine C8 platform work for... anything else? A sedan? SUV? With a mid engine configuration? A mid-engine SUV will have to be Suburban sized to offer the utility of a CRV. GM should dust off the Omega platform designed for the Cadillac CT6 for an SUV/Sedan offering with exceptional handling, Rear or AWD capability and acceptable space utilization. They also need to focus on interior fit & finish, trim choices and high quality final engineering and assembly. What GM doesn't need is another half-baked product with a storied and prestigious badge on the decklid and a premium price on the Monroney. No more Cimarron's, Allante's or X-cars needed to tarnish the reputation of Corvette.

    • Sgeffe Sgeffe on Dec 02, 2022

      It was stated in yesterday’s article that the C8 spinoffs would be EVs, a.k.a., glorified golf carts.

  • Elsorrells Elsorrells on Dec 01, 2022

    This article is wrong, according to C&D and GM they will share the corvette name, but will be based on the Ultium EV platform


  • Zerofoo Zerofoo on Dec 01, 2022

    Why not? Ford called an Infiniti-looking EV a Mustang and it sells well.

    Nameplates and brands are nostalgic to some, but they seem to mean less every year.

    Maybe I'm just getting old.

  • ToolGuy ToolGuy on Dec 01, 2022

    I seem to recall that the C8 platform was developed with hybrid and electrified versions in mind?