QOTD: How We Feeling About the Lack of Cheap Wheels?

Tim Healey
by Tim Healey
qotd how we feeling about the lack of cheap wheels

Just a bit ago, Matt wrote about how the 2023 Honda Civic is dropping its value-priced LX trim. He pointed out that Honda has done this with other models.

He further reminds us that Honda is doing this at a time when dealers are marking vehicles up by absurd amounts and some car buyers are struggling economically.

So, is it a good strategy for automakers to cut entry-level trims? Are they hurting themselves by offering one less way for people to buy cars (and potentially become loyal to the brand), or is the potential profit of more-expensive cars enough to overcome it?

[Image: Honda]

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12 of 74 comments
  • Golden2husky Golden2husky on Oct 18, 2022

    I don't blame the manufacturers for making the vehicles that make them the most money in a supply-constrained environment. That just makes good business sense. What I do mind is the greedy markup at the dealership - we have started looking for a new (or few years old) car and I simply refuse to hand the dealer an extra $5K that they don't deserve. So, the old fleet will have to do for another year. Inagine the gall of the stealership that wants $3K over list for a common car and then shows you paperwork with an $750 doc fee....they can go screw themselves.

  • THX1136 THX1136 on Oct 18, 2022

    Side note: I drove past 2 dealerships in my area this past weekend - one a large Ford dealer, the other my favorite Dodge dealer. Both have completely full lots- both new and used. Are any of you folks seeing this in your area? I was totally surprised, especially the Ford dealer as 4 months ago when I went by there was literally 14 new vehicles on the lot.

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    • THX1136 THX1136 on Oct 20, 2022

      I'm seeing that locally Lou. We have a Ford and a GM/Stellantis dealer in town. The Ford is a small lot and has a good amount of inventory. The GM/Stellantis is - and has been - quite sparse.

  • KOKing KOKing on Oct 18, 2022

    Base stripper prices are what brings budget shoppers into the showrooms even if they drive off in an upsell, so I think Honda's gonna have a tough time with the Civic and CR-V now starting ~10% higher than a Corolla or RAV4. But if Honda still has problems getting volume up (the last 2 local dealers I've driven by are still bare compared to the competition), maybe this is a temporary measure, and a 'VP' trim or something will return for '24?

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    • Lou_BC Lou_BC on Oct 18, 2022

      I feel that Honda and Toyota are no longer seen as the cheapo econo-brand portal to automobile ownership. That's the domain of Nissan, Hyundai, and Kia.

  • Jeff S Jeff S on Oct 18, 2022

    True Honda and Toyota are becoming more premium brands.