These Are the Most Marked-Up New Cars On Sale Today

Chris Teague
by Chris Teague

We keep hearing that the new car supply is recovering and that prices will eventually stabilize, but the situation on the ground at many dealers doesn’t align with that worldview. iSeeCars recently released its list of vehicles priced the highest over their MSRPs, and the news doesn’t suggest that we’ll see an easier car buying experience anytime soon.

iSeeCars found that dealers are pricing new cars at an average of 8.8 percent over MSRP, with the greediest stores charging up to 27 percent over. At the same time, manufacturers increased average new-vehicle pricing by 7.6 percent over 2022, from $38,707 to $42,608 in February.

The most marked-up models aren’t all low-volume sports cars, though the list includes mostly premium brands:

·      Lexus RX 350h: 8.8 percent over

·      Cadillac CT5: 20.3 percent

·      Porsche Macan: 20.6 percent

·      Genesis GV80: 21 percent

·      Cadillac CT4-V: 21.1 percent

·      Jeep Wrangler Unlimited: 21.9 percent

·      Porsche Taycan: 22.7 percent

·      Mercedes-Benz GLB: 22.9 percent

·      Jeep Wrangler: 23.9 percent

·      Genesis GV70: 27.5 percent

On the other end of the spectrum, some vehicles are listed much closer to MSRP, and some even come with discounts:

·      Mazda CX-9: 2.3 percent

·      Buick Envision: 2.1 percent

·      Chevrolet Traverse: 2 percent

·      Ford F-150: 1.6 percent

·      Chevrolet Malibu: 1.1 percent

·      GMC Sierra 1500: 0.9 percent

·      Infiniti QX80: 0 percent

·      Cadillac Lyriq: -0.4 percent

·      VW Arteon: -0.4 percent

·      Chevrolet Silverado 1500: -1.9 percent

Some categories have climbed in price more than others and have been slower to fall back to normal. iSeeCars found that coupes, convertibles, and trucks rose quickly at the beginning of the pandemic, and they remain the highest-priced over MSRP today. Hatchbacks have also become more expensive, with an almost 10 percent increase in average pricing.

[Image: Jeep]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • MRF 95 T-Bird MRF 95 T-Bird on Mar 10, 2023

    I was at the Mopar dealer the other day to order a trunk mat for my Dodge Challenger. While waiting I was chatting with one of the service technicians who was adding some bed accessories to a loaded Ram TRX. He says to me “what do you think it’s listing for?” I said “$80k plus”. He says “nope $125k” Woah! Some people must have some big leasing payments or they fell into some big Boomer wealth.

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    • MRF 95 T-Bird MRF 95 T-Bird on Mar 13, 2023

      Actually I received a 15% discount on the mat so it came in at $129 which isn’t bad. But I’m familiar with the IRS provision for writing off vehicles like this for full sized trucks as a business expense. You had folks buying Hummer H-2 and to a lesser extent H-3 models to take advantage of it when a typical full sized truck would suffice. You can see how it’s abused and should be capped.

  • Dukeisduke Dukeisduke on Mar 13, 2023

    Chevrolet Malibu? There's still a Chevrolet Malibu?

  • Ronin The very asking of the question "Are Plug-In Hybrids the Future?" is an interesting one. Because just 2 or 3 years ago we'd be asking- no, asserting- that E cars are the future. We're no longer asking that question.
  • Peter Benn There apparently were some K-code 4-dr sedan Fairlanes. Collectible Automobile Apr 2024 has found a '63 500 with HD 3/spd.
  • Mia Hey there!I recently stumbled upon the Crack Eraser DIY Windshield Repair Kit (check it out here: and decided to give it a shot on a small chip in my windshield. I have to say, it worked like a charm! Super easy to use, and it saved me a trip to the professionals. If you're dealing with a similar issue, this kit is definitely worth considering. 😊
  • Rust-MyEnemy Whoa, what the hell is wrong with Jalop1991 and his condescension? It's as if he's employed by Big Plug-In or something."I've seen plenty of your types on the forums....."Dunno what that means, but I'm not dead keen on being regarded as "A type" by a complete stranger"" I'm guessing you've never actually calculated by hand the miles you've driven against the quantity of gas used--which is your actual miles per gallon."Guess again. Why the hell would you even say that? Yes, I worked it out. Fill-to-fill, based on gas station receipts. And it showed me that a Vauxhall Astra PHEV, starting out with a fully charged PHEV battery, in Hybrid mode, on my long (234-mile) daily motorway daily commute, never, over several months, ever matched or beat the economy of the regular hybrid Honda Civic that I ran for a similar amount of time (circa 5000 miles)."You don't use gasoline at all for 30-40 miles as you use exclusively battery power, then your vehicle is a pure hybrid. Over 234 miles, you will have used whatever gas the engine used for 200 of those miles."At least you're right on that. In hybrid mode, though, the Astra was using battery power when it wasn't at all appropriate. The petrol engine very rarely chimed in when battery power was on tap, and as a result, the EV-mode range quickly disappeared. The regular hybrid Civic, though, deployed its very small electric reserves (which are used up quickly but restore themselves promptly), much more wisely. Such as when on a trailing throttle or on a downward grade, or when in stop-start traffic. As a result, at the end of my 234 miles, the Civic had used less gas than the Astra. Moreover, I hadn't had to pay for the electricity in its battery.I look forward to you arguing that what actually happened isn't what actually happened, but I was there and you were not."Regardless, that you don't understand it appears not to have stopped you from pontificating on it. Please, do us all a favor--don't vote."You really are quite unpleasant, aren't you. But thanks for the advice.
  • Tassos Jong-iL Electric vehicles are mandated by 2020 in One Korea. We are ahead of the time.