These Are the Most Marked-Up New Cars On Sale Today
We keep hearing that the new car supply is recovering and that prices will eventually stabilize, but the situation on the ground at many dealers doesn’t align with that worldview. iSeeCars recently released its list of vehicles priced the highest over their MSRPs, and the news doesn’t suggest that we’ll see an easier car buying experience anytime soon.
iSeeCars found that dealers are pricing new cars at an average of 8.8 percent over MSRP, with the greediest stores charging up to 27 percent over. At the same time, manufacturers increased average new-vehicle pricing by 7.6 percent over 2022, from $38,707 to $42,608 in February.
The most marked-up models aren’t all low-volume sports cars, though the list includes mostly premium brands:
· Lexus RX 350h: 8.8 percent over
· Cadillac CT5: 20.3 percent
· Porsche Macan: 20.6 percent
· Genesis GV80: 21 percent
· Cadillac CT4-V: 21.1 percent
· Jeep Wrangler Unlimited: 21.9 percent
· Porsche Taycan: 22.7 percent
· Mercedes-Benz GLB: 22.9 percent
· Jeep Wrangler: 23.9 percent
· Genesis GV70: 27.5 percent
On the other end of the spectrum, some vehicles are listed much closer to MSRP, and some even come with discounts:
· Mazda CX-9: 2.3 percent
· Buick Envision: 2.1 percent
· Chevrolet Traverse: 2 percent
· Ford F-150: 1.6 percent
· Chevrolet Malibu: 1.1 percent
· GMC Sierra 1500: 0.9 percent
· Infiniti QX80: 0 percent
· Cadillac Lyriq: -0.4 percent
· VW Arteon: -0.4 percent
· Chevrolet Silverado 1500: -1.9 percent
Some categories have climbed in price more than others and have been slower to fall back to normal. iSeeCars found that coupes, convertibles, and trucks rose quickly at the beginning of the pandemic, and they remain the highest-priced over MSRP today. Hatchbacks have also become more expensive, with an almost 10 percent increase in average pricing.
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