The 2024 Ford Bronco Sport Just Got a Colorful Retro Graphics Package

Chris Teague
by Chris Teague

If you’re a child of the 1970s and 80s, there’s almost nothing more nostalgic than faded rainbow-colored graphics on cars and old t-shirts. Ford seemed to know this at the time, offering a Free Wheeling package for several models, including the Bronco. The automaker is back at it heading into 2024, as it recently announced a new package for the Bronco Sport.

The 2024 Bronco Sport Free Wheeling package brings retro-inspired body graphics, unique 17-inch painted wheels, and interior upgrades. Like the originals, the Sport gets a colorful exterior appearance boost, which includes several yellow, orange, and red stripes on the body sides. The grille is silver, and Ford modified the SUV’s lower front-end insert. Old-school models equipped with the package were targeted at young buyers, making it an excellent fit for the smaller, less expensive Bronco Sport. 

Ford also announced a Black Appearance Package for the Sport, which brings a black grille and two-tone Bronco logos. The SUV gets matte black 17-inch wheels, hood graphics, a painted roof, and dark Ford badging. 

The Bronco Sport picks up two new colors for 2024, including Azure Gray and Desert Sand. Neither is available with the Free Wheeling or Heritage Packages. Ford opens the order books for the 2024 Bronco Sport today if you’re into the pint-sized retro SUV. 

[Image: Ford]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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11 of 30 comments
  • Spookiness Spookiness on Jul 25, 2023

    My Maverick "build" would have something more restrained, but in spirit with 70's/80's trucks. With the durability of vinyl, it would not bother me if this became a trend. A splash of color is welcome in a sea of silver and gray vehicles, and it's not permanent, so no big deal at resale time, or you can change the look if you change your mind.

  • Redapple2 Redapple2 on Jul 25, 2023

    Maverick is the only ford I care about. But they are made out of unobtainium.

    • See 5 previous
    • Lou_BC Lou_BC on Jul 27, 2023

      I'd be excited about a new Raptor Ranger if the "rest of planet" diesel was an option.

  • Norman Stansfield Norman Stansfield on Jul 25, 2023

    Ugly then, ugly now.

    Don't do drugs, m'kay?

    • Tassos Tassos on Jul 26, 2023

      I agree, of course, 100%, but it sold well in its first few months/years. Lots of neighbors got one. I think they are effing morons to pay $60k for the low-rent POS, but there is no accounting for bad taste.

  • CoastieLenn CoastieLenn on Jul 26, 2023

    I like the Bronco sport (in upper trim levels) but I'd never consider this graphics package.