Stellantis Joins VW, GM in Pulling Twitter Ads
Stellantis is now among the ranks of large companies that have paused or pulled advertising on Twitter.
Whether it's because of Elon Musk's chaotic management of the platform or because Stellantis doesn't want to advertise on a platform owned by the head of a competing brand, or both, the company is going to step away.
“We’re pausing paid advertizing [sic] posts until we have a clearer understanding of the future of the platform under its new leadership,” a Stellantis spokesperson told Reuters.
As a reminder, Stellantis owns Alfa Romeo, Chrysler, Citroën, Dodge, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall.
Stellantis follows General Motors and Volkswagen Auto Group in pulling ads from Twitter, at least for the time being. We'll be keeping an out to see how other automakers react.
[Image: Stellantis]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
More by Tim Healey
Comments
Join the conversation
Paying $44 billion for a $24 billion company on an impulse buy is impressive, but turning that $24 billion company into a $4 billion company in a week is more impressive still. The rich really aren't like you and me.
FM, I'm not on social media so I will take your word for it that Twitter has "tons of offensive crap". Did all this offensive crap happen in the last week? Or just the stuff you find offensive? I think banning a sitting president is offensive. Did Elon ban Joe Biden? I mean Joe said gas was $5 a gallon when he took office. In reality it was $2.37. Out right lying by the president is offensive. So Donald and Joe should both be banned ? But only one has been. Hmmm.
# of sales lost by these mfrs after leaving Twitter = 0.
I glanced at the title and was like, "STELLANTIS JOINS VW?!"