Nissan Z Proto Spec Markups Are Absurd [UPDATED]

Tim Healey
by Tim Healey
nissan z proto spec markups are absurd updated

Look, we knew there was a lot of hype around the new Nissan Z. Rightfully so, as our first drive showed. And we know that quantities of any new model from any brand are usually limited at launch in a normal year -- and supply-chain problems across the industry, along with the pandemic's lingering effects on production, have made 2022 anything but a normal year for autos.

Still, the markups being charged for Nissan Z Proto Specs strike us as absurd.

According to posters on our parent company's Nissan Z forums, the markups are wild. One poster showed an ad for a Proto Spec car at $125,000, with the dealer (Nissan of Irvine, presumably in Irvine, CA) reminding buyers that less than 300 units of Proto Spec trim would be built.

Another dealership, this one in Kentucky (Jeff Wyler Nissan), was spotted charging a $50K markup. Meanwhile, a forum poster found Mike Rezi Nissan selling one for $79K on

As a reminder, Nissan plans on building just 240 Proto Specs for the American market, with an MSRP of $52,990 for either the automatic or manual transmission. That doesn't include the $1,025 destination fee.

We've reached out to Nissan for comment and will update if we hear back.

UPDATE: Nissan replied with this statement: "As Nissan invests in our future together, we are focused on delivering strong customer satisfaction. Our Manufacturer’s Suggested Retail Prices (MSRP) are determined after extensive research to provide the right value proposition for the customer, however, the final price of a vehicle is determined by the selling dealer. We expect dealers to be transparent with customers regarding pricing, which will help to increase loyalty for future purchases and service."

[Image: Nissan]

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  • Zerofoo "Hyundais just got better and better during the 1990s, though, and memories of those shoddy Excels faded."Never. A friend had an early 90s Hyundai Excel as his college beater. One day he decided that the last tank of gas he bought was worth more than the car. He drove it to empty and then he and his fraternity brothers pushed it into the woods and left it there.
  • Kwik_Shift There are no new Renegades for sale within my geographic circle of up to 85 kms. Looks like the artificial shortage game. They bring one in, 10 buyers line up for it, $10,000 over MSRP. Yeah. Like with a lot of new cars.
  • Ribbedroof In Oklahoma, no less!
  • Ribbedroof Have one in the shop for minor front collision repairs right now,I've seen more of these in the comments than in the 30 years I've been in collision repair.
  • Tassos And all 3 were ordered by Fisker's mother. Seriously, given Fisker's terrible record of Failure in the past, only an utter loser, (for example, VGhost or Art Vandelay?), looking for a BEV terrible enough to be a proper replacement of his 11 mile range Fiat 500E, would order one of these. (apart from Fisker's mother)