Lamborghini Electrifies its First SUV with the Urus SE

by Chris Teague

Published: May 1st, 2024

lamborghini electrifies its first suv with the urus se

SUVs make the automotive world go round, so much so that even exotic automakers are now in the game. Lamborghini was one of the first with the Urus, and the company recently announced an update to its hot family hauler with the Urus SE, the first plug-in hybrid SUV in the performance segment.

Lamborghini held a private unveiling event in New York, with CEO Stephan Winkelmann and others in attendance. The SUV retains its rowdy twin-turbo V8 and pairs it with a 24-kWh battery pack and electric motors to make a combined 789 horsepower. Its 0-62 mph (100 km/h) time is down to just 3.4 seconds, cutting a tenth off the gas-only model’s time. It also offers more than 37 miles of all-electric range.

The new Urus SE will go on sale in late 2024, and Lambo plans to launch another “HPEV” (high-performance electrified vehicle) to replace the Huracan around the same time. Lamborghini’s sales have been setting records in recent years, with the automaker seeing its best periods ever in North America, its top market region. The Urus has bolstered Lambo’s bottom line, growing from 5,367 units globally in 2022 to more than 6,000 last year. The Huracan also saw a record year, with almost 4,000 deliveries in 2023.

While electrification probably comes as a bummer for hardcore enthusiasts, it’s not like Lamborghini is giving up on speed. The Urus SE’s electric motor is integrated with its eight-speed transmission, boosting power and improving four-wheel drive performance. The only loss is sound at low speeds, which might actually improve owners’ standings with their homeowners’ associations.

[Image: Lamborghini]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

#Lamborghini #lamborghiniurusse #LamborghiniHuracan

Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

More by Chris Teague

Comments

Join the conversation

3 of 4 comments

IBx1 on May 01, 2024

“Dare to live more”
-company that went from making the Countach and Diablo to an Audi crossover with an Audi engine and only pathetic automatic garabge

”live mas”
-taco bell

Like Reply
- ToolGuy on May 02, 2024
  
  Yo no quiero.
  
  Like
Add Lightness on May 02, 2024

Lots of Eye rolling with the Urus.
Less eye rolling with the equally useless (or should I say underutilized) LM002.

Like Reply

Recent Comments

ToolGuy @Matt, not every post needs to solve *ALL* the world's problems.As a staunch consumer advocate, you might be more effective by focusing on one issue at a time and offering some concrete steps for your readers to take.When you veer off into all directions you lose focus and attention.(Free advice, worth what you paid for it, maybe even more.)
FreedMike What this article shows is that there are insufficient legal protections against unreasonable search and seizure. That’s not news. But what are automakers supposed to do when presented with a warrant or subpoena – tell the court to stuff it in the name of consumer privacy? If the cops come to an automaker and say, “this kid was abducted by a perv who’s a six time loser on the sex offender list and we need the location of the abductor’s car,” do they say “sorry, Officer, the perv’s privacy rights have to be protected”?This is a different problem than selling your data.
Bd2 Excellent, Toyota has been caught with bad news again. Rejoice!
CKNSLS Sierra SLT There are small/midsize Chinese made trucks all over South America. Many South American countries are on "favored trade status" with China.
Slavuta "The accused companies include Toyota, Nissan, Subaru, Volkswagen, BMW, Mazda, Mercedes-Benz and Kia"May be I am paranoid but all the manufacturers here are from US vassal states occupied by US forces. And I believe, this is not a coincidence.