Ford Jacks Sticker on F-150 Lightning

Matthew Guy
by Matthew Guy

Prices of everything are going up these days – food, gasoline, our Managing Ed’s subscription to Utne Reader – and vehicles are not immune. We’re not just talking about the haywire used car market or greedy dealer markups, either; Ford has seen fit to hike its asking price for the dandy F-150 Lightning. Again.


Remember when the Blue Oval’s new savior started at $39,974? Pepperidge Farms remembers. TTAC does too, as that was the model to which we palmed the keys at the truck’s launch earlier this year deep in the heart of in Texas. With its latest in a string of price increases, customers will now need to pony up $55,974 for the least expensive F-150 Lightning, the generally excellent Pro trim which is targeted at fleets and contractors yet has an interior that doesn’t feel decontented. 


And, yes, as per the Ford website: the Pro trim is equipped with the Standard Range battery targeting an EPA-estimated 230 miles of driving range on a full charge. So it’s not like Ford is pulling a sneaky on ya and slipping the 320-mile Extended Range pack in there to make up the price difference. In fact, it appears the ER battery is no longer an option on the Pro at all. Back at launch when it was offered, it bore a sticker ten grand more than the SR. For those of you challenged in mathematics, this now places the Standard Range truck $6,000 dearer than the Extended Range truck cost at launch. 


Why? Because reasons, of course. Actually, there are some very legit motives for price increases, including supply chain challenges and a spike in the costs of raw materials. This is a common thread for all automakers, not just Ford, though EVs – which require certain metals for their batteries – seem especially susceptible to these market mood swings. Still, a 40 percent hike in base price from $40k to $56k ain’t exactly chump change.


We’ll also take this opportunity to point out there is no shortage of demand for the Lightning, to the point where Glass House execs have decided to add a third shift at its Rouge plant in Dearborn. Ford said it added 250 jobs in November at the Rouge Electric Vehicle Center to staff that shift, a spot that now employs 750 people. It is targeting an annual production of 150,000 F-150 Lightning pickups by this time next year.


How much of these price hikes are due to the supply chain and how much is related to Ford perhaps realizing they can sell these things for more than they initially thought? Give yer take in the comments below.


[Image: Ford]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • 95_SC 95_SC on Dec 19, 2022

    i see a bunch of “in transit” vehicles. Most of those are already sold. Maybe talk to your sales manager buddy again

  • Cprescott Cprescott on Dec 19, 2022

    What made sense at $40k makes zero sense at $58k. Sleezy Ford dealers will still jack these up. I'm done with Ford after nearly 40 years.

  • Lou_BC While we discuss Chinese cars, Chinese politics, and Chinese global desires, I'm looking at TTAC and Google display advertising for Chinese tires. They have nukes aimed at us but their money and products are acceptable to consumers and business?
  • TheTireWhisperer And a thankful Memorial day to all.
  • Kwik_Shift_Pro4X Take some time today to realize that virtually zero soldiers had died defending your border.
  • Tassos As somebody who is NOT a stupid fanatic about EVs one way or the other:No manufacturer has built a "Better Tesla" EV yet. Most have tried, we wait for TOyota only (last hope for the Tesla haters)UNLESS a DIRT CHEAP Model 2 comes along (will never happen in the next 2 or 3 years), Do NOT expect that 7% to go to even 10%, let alone the ... 30% clueless Idiot Joe Biden voters expect. If anything, PLUG INS and HYBRIDS may, in the SHORT term, bring the 7% down.
  • Pig_Iron 💝
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