Ford Increases Mach-E Prices So Dealers Don’t Have To

Matthew Guy
by Matthew Guy
ford increases mach e prices so dealers dont have to

A common knock on dealers these days is the propensity for some of them to slap an asking price over MSRP on what few cars they do actually have in stock or on allocation. We’ll leave discussion of free market practices to the B&B for now but, in the wake of several announcements this summer ahead of the 2023 model year, it seems manufacturers are upping the table stakes before dealers can even ante.



Hot on the heels of price hikes from manufacturers ranging from BMW to Subaru and more, the Blue Oval has announced a series of sticker increases for the Mach-E. Citing significant increases in material costs and a continued strain on key supply chains, some trims of the all-electric Ford will see their prices increase by amounts that can hardly be considered chump change.


Costs rise across the board. An entry-level Select RWD Standard Range is now $46,895 instead of $43,895 while the all-wheel drive California Route 1 trim now trades for $63,575, which is a significant jump over what’s advertised on Ford’s own consumer site for 2022, though it’s worth noting the CR1 is now all-wheel drive only. And, to be fair, some trims such as the Select and Premium eAWD Standard Range hold the line on their prices for this model year.

Of course, this is not a new technique for Ford. Earlier this summer, the Glass House announced its all-electric F-150 Lightning would wear new price tags going forward. Customers who are interested after the order banks swing open for 2023 will face sticker prices roughly $7,000 greater than they were last year. This means the sub-$40k marketing price point has been broomed, with the entry-level Pro now commanding $46,974. High-zoot Platinum trims now have an opening price of just $3,126 less than six figures, a sum of $6,400 more than its original sticker at introduction.


Ford is upping the level of standard equipment on Mach-E to make up some of the difference. Ford Co-Pilot360 Driver Assist Technology is now standard across the lineup, for example, while some trims receive a complimentary 90-day trial period for customers to experience the feature before choosing to enable it for a longer duration. In other words, it’s become pay-to-play which is a whole ‘nuther topic that deserves its own article.


Engineers also dug around the battery pack of a Premium trim with the extended range battery and found an extra 13 miles of range, bringing the total on that model to 290 miles on all-wheel-drive models. Various and sundry appearance options like Nite Pony and Ice White packages are also new for ’23.


[Images: Ford]


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  • RHD RHD on Aug 29, 2022

    The "Mustang" Mach E looks an awful lot like a Tesla. That can not just be a coincidence.

    It also looks nothing at all like a Mustang.


    • See 1 previous
    • Art  Vandelay Art Vandelay on Aug 30, 2022

      Yet it is the fastest Mustang available with respect to 1/4 mile times. That alone makes it more of a Mustang than the Blazer is a Blazer lol.


  • Kcflyer Kcflyer on Aug 30, 2022

    maintenance costs. It's not hard to connect the dots. Zuckerberg just admitted the FBI told them to quash the laptop story. Surveys show approximately 17 percent of Biden voters would have changed their vote if they had seen the facts. That alone would have turned the election. Now this illegitimate president is printing cash full steam. Over a trillion just in the last month. Some got dumped into the BEV boondoggle so naturally Ford raised prices and equal amount.

    • Roadscholar Roadscholar on Aug 31, 2022

      Don't forget about Hillary's server in a basement in Benghazi.


  • Bob65688581 "Give me liberty or give me death." Lots of societal choices can be phrased this way. I remember the same debate when seat belts were introduced. We went too far with seat belts - the horrible mice! We used interlocks to ensure compliance. ... ... and then we came back to a reasonable balance. So we have several options: - We can do nothing. Innocent people will continue to die. We will be passive accomplices of those deaths. Our freedom! - We can go overboard, creating more problems than we solve. We're good at this. - We can find solutions that are effective and livable. I vote for doing nothing because FREEDOM...
  • Bob65688581 "Three-row off-road" is an absurdity.
  • MRF 95 T-Bird The hideaway headlamps on these and other Ford vehicles of the era could have issues mostly vacuum related. Usually the vacuum hoses that ran to the actuators would deteriorate. The “coffee can” reservoir which was mounted in the front header was rarely an issue because it was protected from the elements. The other coffee can reservoir used for the HVAC controls and actuators and mounted under the passenger side wheel well had a tendency to rot away. I once replaced one on my 70 Mustang when I noticed that the vents were acting janky. Later model Fords like Fox bodies used a durable plastic globe shaped one. The radio on these 69-70 full-size Fords mounted on the left side of the aircraft style instrument cluster within the drivers touch probably disappointed many young people. “Mom will you change the station?” “Andy Williams is so square”.
  • MichaelBug For me, two issues in particular:1. It can be difficult for me to maintain my lane on a rainy night. Here in southeastern PA, PennDOT's lane markings aren't very reflective. They can be almost impossible to make out when wet.2. Backing out of a parking space in a lot with heavy pedestrian traffic. Oftentimes people will walk right into my blind spot even if I am creeping back with my 4-way flashers blinking. (No backup camera in my '11 Toyota Camry.)Michael B 🙂
  • Tagbert When you publish series like this, could you include links to the previous articles in the series so that we can follow through? Thank you. Edit: now I see a link embedded in the first paragraph that goes to the previous story. It wasn’t clear at first where that link went but now I understand.
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