Ford Announces New Mustang Appearance Package, Anniversary Event, and Mystery Update

Matt Posky
by Matt Posky

Ford took a victory lap this week after realizing the Mustang is now the only traditional front-engine, rear-drive, V8-powered American sports coupe that’s still available after 60 years on the market. To commemorate the achievement, the brand debuted a special red and black logo it said was inspired by the badging and wheel center caps on the Mustang that debuted at the 1964 World’s Fair. This is apparently tied to a 60th Anniversary Appearance Package the brand will soon be offering and a digitized “special feature” that will be made available on April 17th.

The latter item comes via over-the-air updates and requires Mustang owners (with properly equipped models running SYNC4) to activate the “Automatic Software Updates” option on their vehicle. The assumption is that the automaker will be offering new options to customize digital displays in addition to something commemorating the pony car’s 60th birthday.

Meanwhile, Blue Oval is planning to invite fans to the Charlotte Motor Speedway to preview a forthcoming appearance package and celebrate their favorite sports car. The event is supposed to include “track and drift ride-alongs, the latest Mustang news, and a first-hand look at the world’s racing Mustangs.” But it’s likely that Ford will be learning as much about its customers as it will be educating them about future products. These kinds of events often make for some juicy market research and Ford would be foolish to waste an opportunity to engage with its most ardent fans.

"The popularity of Mustang is rooted in its ability to evoke emotion — whether it's the roar of the engine or the sight of its iconic silhouette, it sparks a visceral connection,” stated Joe Bellino, Mustang brand manager for North America. “This year, we’ll start to connect with Mustang customers in exciting new ways.”

The comprehensive list of events includes hot laps of the track, drifting, interacting with Ford’s racing drivers, the complete Mustang model lineup to peruse, an owner’s car show, live entertainment, and more. The date for the party is likewise scheduled for April 17th and interested parties can register here.

Blue Oval is being very secretive about all of the above. We've only been give a shadowy glimpse (brightened for your pleasure) at the new badges and they look to incorporate bold lettering set upon a black-and-red-striped background. If you happen to attend the event in April, or are quick to update your car's operating system, you might find out what else is being done before the rest of us.

[Images: Ford Motor Co.]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Mikey Mikey on Mar 29, 2024

    My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend.

    The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .

  • TCowner TCowner on Mar 29, 2024

    We've had a 64.5 Mustang in the family for the past 40 years. It is all original, Rangoon Red coupe with 289 (one of the first instead of the 260), Rally Pac, 4-speed, factory air, every option. Always gets smiles and thumbs ups.

  • Ajla It's weird how surveys comes to conclusions like this when about 100% of the responses then mock the results.
  • Jkross22 It very much depends on the dealer. Just bought a replacement for the CX9. A local dealer gave a $500 discount on a CPO car while another one gave a few thousand dollar discount but was out of the area and we had to drive 5 hours to get. The local dealer still seems to think it's 2022 and cars appreciate when sitting on the lot. I wish them luck.
  • Ajla "and the $34K price doesn't seem too steep." Respectfully disagree. This would be okay at $29K. $34k clangs into way too much.
  • FreedMike i puUut pUniZhR sTikKr oNn mY KoMMpAs aNd nOW i hEeR Eegle SkReem. (And no one knows it's made in Mexico.)
  • SCE to AUX What a farce.Besides, "patriotism" has been redefined a hundred different ways in the last 20+ years. Disagree with one of them, and you're a traitor.And for starters, Jeep is a Stellantis brand with its HQ in the Netherlands. If this persistent myth about patriotism is ever cracked, the brand is doomed.