First Look: 2023 Ford F-Series Super Duty

Matthew Guy
by Matthew Guy
first look 2023 ford f series super duty

Since roughly the dawn of time (or at least the dawn of manufacturing in Detroit), pickup truck makers have enjoyed beating each other over the head in a perpetual game of one-upmanship. Torque, towing, interior appointments – it’s rare for any stone to be left unturned when one brand decides to move the goalposts.

After the Bowtie Brigade showed off a refreshed Silverado HD last night in Michigan, you just knew the Blue Oval Brutes would clap back in short order with a new take on their Super Duty workhorse. Ed. note: Arguably, Chevy crashed Ford's party. Though this story was assigned to Mr. Guy, yours truly saw an embargoed briefing held by Ford the day after the Detroit Auto Show. So perhaps Chevrolet caught wind and decided to be an interloper.

First up: a note on styling. It has long been predicted the face of Ford trucks would eventually just become one big ‘equals’ sign, and it appears that day has arrived. Signature LED mascara intended to look like an industrial C-clamp comprises most of the headlamps which bookend one of seven different grille styles – most of which look like that function from math class. Those side vents ahead of the doors are actually functional, by the way, drawing a smidgen of heat from the engine compartment and reducing under-hood air pressure for improved aerodynamics.

Speaking of the engine bay, there continue to be a trio of engine options on offer: Two V8 gassers and a Power Stroke diesel. However, the entry-level octopot is now a 6.8-liter unit instead of a 6.2L, one said to target more low-end torque compared to the existing engine. The tremendous 7.3L pushrod V8 remains an option and will likely increase its output from today’s 430hp/475lb-ft thanks to improved air intake and a tune.

As for the diesel, Ford has decided to read from the Book of Ram and offer the same mill in two different outputs. This will be accomplished by fitting one of them with a unique water jacketed turbo, upgraded exhaust manifold, and its own tune in order to target the “best horsepower and torque” in this class of truck. Pistons and compression are apparently the same between these two engines. Infuriatingly, but expectedly, Ford is playing cards close to their chest and not releasing any power numbers today since they surely do not want Ram or GM to one-up them before the truck even hits dealer lots. At present, the 6.7L Power Stroke makes 475 horsepower and 1,050 lb-ft of torque. Expect 500+ and 1,100+ respectively when this thing goes on sale.

Trims will look familiar to anyone who’s driven a Ford lately, ranging from XL to Limited with typical XLT and Lariat in between. King Ranch and Platinum return as well, plus layered packages like STX and FX4. Off-road gearheads should know about an XL Off-Road trim that packs 33-inch tires and a continuation of the popular Tremor trim that has 35-inch all-terrains as standard. Those latter two trims are available on single rear-wheel trucks only.

Truck owners like their luxuries, so Ford has concentrated a decent amount of effort on the interior of this 2023 Super Duty. A 12-inch infotainment screen takes center stage in most trims save for the XL which makes do with an 8-inch screen. A customizable gauge cluster spanning a foot in width is also available, as are items like wireless device charging plus at-work helpers like props for tablets and Max Recline seats. The foreman can enjoy a banging 1,080-watt B&O sound system with 18 speakers in their top-rung truck. Tinfoil hat types will not like the new inclusion of 5G connectivity in these trucks. Too bad.

Ford’s helpful ProPower Onboard, a generator-type system that can power electrical items at the job site or at home, is now available on Super Duty. Likewise, many trailering tools have been lifted from the F-150 such as hitch assists, blind-spot watching, and a 360-degree trailer camera system. Onboard scales will tell owners when they’re about to hit the truck’s payload limit, and the nav system can plot a safe route if it knows the trailer dimensions so drivers don’t end up on YouTube running into a low bridge or unexpected tight turn.

The new Ford F-Series Super Duty will be built at the Kentucky and Ohio plants. It goes on sale in early 2023 with some features and trim series available starting in spring 2023.

[Images: Ford]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.

Join the conversation
4 of 24 comments
  • Lou_BC Lou_BC on Sep 28, 2022

    Other than cutouts for sidesteps in box and rear bumper, the snout looks like the only external change. Why increase HP and Torque? As others here have pointed out, that just reduces reliability. Gotta sell something to the compensatory tiny schmeckle demographic.

    • DenverMike DenverMike on Sep 30, 2022

      if it’s reliable enough for the automaker, more power is always better. Of course you’re not taking it to max output on a constant basis. If so consider the diesel.

      It’s not a Mustang, think heavy tow, long trailer, steep grade, high altitude, headwind, hot day, short on ramp. Things tend to last longer when underutilized most of the time.

  • Cprescott Cprescott on Sep 28, 2022

    It is not a disaster like the 2024 Ford Mustake.

  • Jwee More range and faster charging cannot be good news for the heavily indebted and distracted Musk.Tesla China is discounting their cars. Apart from the Model 3, no one is much buying Tesla's here in Europe. Other groups have already passed Tesla in Europe, where it was once dominant.Among manufacturers, 2021 EV sales:VW Group 25%, Stellantis at 14.5%,Tesla at 13.9%Hyundai-Kia at 11.2% Renault Group at 10.3%. Just 2 years ago, Tesla had a commanding 31.1% share of the European EV marketOuch., changed their data, so this is slightly different than last time I posted this, but same idea.
  • Varezhka Given how long the Mitsubishi USA has been in red, that's a hard one. I mean, this company has been losing money in all regions *except* SE Asia and Oceania ever since they lost the commercial division to Daimler.I think the only reason we still have the brand is A) Mitsubishi conglomerate's pride won't allow it B) US still a source of large volume for the company, even if they lose money on each one and C) it cost too much money to pull out and no one wants to take responsibility. If I was the head of Mitsubishi's North American operation and retreat was not an option, I think my best bet would be to reduce overhead by replacing all the cars with rebadged Nissans built in Tennessee and Mexico.As much as I'd like to see the return of Triton, Pajero Sport (Montero Sport to you and me), and Delica I'm sure that's more nostalgia and grass is greener thing than anything else.
  • Varezhka If there's one (small) downside to the dealer not being allowed to sell above MSRP, it's that now we get a lot of people signing up for the car with zero intention of keeping the car they bought. We end up with a lot of "lightly used" examples on sale for a huge mark-up, including those self-purchased by the dealerships themselves. I'm sure this is what we'll end up seeing with GR Corolla in Japan as well.This is also why the Land Cruiser has a 4 year waitlist in Japan (36K USD starting MSRP -> buy and immediately flip for 10, 20K more -> profit) I'm not sure if there's a good solution for this apart from setting the MSRP higher to match what the market allows, though this lottery system is probably as close as we can get.
  • Jeff S @Lou_BC--Unrelated to this article but of interest I found this on You Tube which explains why certain vehicles are not available in the US because of how the CAFE measures fuel standards. I remember you commenting on this a few years ago on another article on TTAC. The 2023 Chevrolet Montana is an adorable small truck that's never coming to the USA. It's not because of the 1.2L engine, or that Americans aren't interested in small trucks, it's that fuel economy legislation effectively prevents small trucks from happening. What about the Maverick? It's not as small as you think. CAFE, or Corporate Average Fuel Economy is the real reason trucks in America are all at least a specific dimension. Here's how it works and why it means no tiny trucks for us.
  • Gabe A new retro-styled Montero as their halo vehicle to compete against the Bronco, Wrangler and 4Runner. Boxy, round headlights like the 1st generation, two door and four door models, body on frame.A compact, urban truck, Mighty Max, to compete against the Maverick. Retro-styled like the early 90s Mighty Max.A new Outlander Sport as more of a wagon/crossover to compete against the Crosstrek and Kona. Needs to have more power (190+ HP) and a legit transmission, no CVT.A new Eclipse hybrid to compete against the upcoming redesigned Prius. Just match the Prius's specs and make it look great.Drop the Eclipse Cross, I am not sure why they wanted to resurrect the Pontiac Aztec. Keep the Mirage and keep it cheap, make the styling better and up the wheel size. The Outlander seems fine.I like the idea of some sort of commercial vehicle, something similar in size to the Promaster City but with AWD.