DeLorean Is Building Hype for the Upcoming Alpha 5 Electric Sports Car
John DeLorean created an automotive cultural force with the shockingly futuristic stainless steel car that wore his last name. The company’s tenure was short, spanning just three years in the early 1980s, but its legacy has lived on, thanks mostly to the significant role it played in the massively popular Back to the Future movies. Though DeLorean has been out of business for 40 years, the brand is getting a rebirth, and its return will include a brand-new car.
The “new” automaker, now owned by mechanic Stephen Wynne, has hired a PR firm to help it build hype for the car, which is expected to hit the streets within the next year. It's a notable move, as it's the first time DeLorean has worked with a flagship agency in almost 30 years. It also means that the wait for the new EV is likely almost over
DeLorean’s name is on the company and the car, but he’s no longer part of the business. The current owner bought the naming rights, intellectual property, and all trademarks.
DeLorean’s new car, the Alpha 5, will debut as a strikingly sleek electric car. The company has displayed the concept version a few times, showing a vehicle with some nostalgic design elements but wildly futuristic styling that is worlds away from the stainless steel model that so famously reached 88 mph to send Marty McFly and Doc Brown haphazardly through time.
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