Alfa Boss: Our Customers Don't Want Giant Screens
If you’ve been in a recent model-year vehicle, the number of screens and digital displays can be overwhelming. While they’re becoming prevalent, big screens aren’t for everyone, nor are they for every automaker. Alfa Romeo boss Jean-Philippe Imparato recently told Autocar that his brand’s customers don’t want giant displays and don’t care about all the digital assistance features many new cars come with.
Imparato compared Alfa to Mercedes, whose latest vehicles are available with more than two feet of screen.
“I respect what Mercedes is doing with its digital technology, of course, but my customers aren’t looking for meter-wide infotainment screens in their cars or 200 digital assistance systems to switch on and off.”
Though it might not want enormous screens in its vehicles, Alfa will not move forward tech-free. The automaker said it would keep its more traditional dash design but would supplement it with a large head-up display. The system could project more information on the windshield for driver safety, and the first vehicles to use the tech will land in 2025.
Alfa Romeo may not be the largest automaker in the U.S., but it’s pushing forward with an ambitious electrification plan that includes super-powerful electric versions of some models. It’s expected to release a new supercar model later this year, and the Tonale crossover is just hitting the streets as Alfa’s first electrified SUV.
[Image: Alfa Romeo]
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